From Pro Ironman to 125+ Stockists: Daniel McDonnell's Maple Movement Revolution – How Gut Issues Sparked a Natural Energy Gel Brand Scaling to $500K, 70K Months & National Growth Without Big Investors. (Episode 766 - Daniel McDonnell)

Grow A Small Business Podcast · Mar 1, 2026 · 1m

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Daniel McDonnell co-founder of Maple Movement, shares how severe gut health issues during his professional Ironman career led him to discover the power of maple syrup as a natural fuel source and launch Maple Movement. What began as a house-deposit gamble quickly evolved into a fast-growing gut-friendly energy gel brand now stocked in 125+ stores across Australia and New Zealand. Daniel opens up about bootstrapping the business, learning margins from scratch, managing rapid growth from his living room, and…