204 | Book Cover Judgement

Why We Do What We Do · Apr 7, 2021 · 57m

Coined by psychologist Edward Thorndike in 1920, “The Halo Effect” helps us explain how a strong first impression or perceived relation among characteristics leads us to view other individuals as more perfect than they may be. Similarly, the “horns effect” works inversely, allowing for one negative characteristic to sour an overall impression of someone. Together, these terms help explain how biases form, whether influenced by past experience or cultural traditions. While we are all victims of our circumstances, we can always make an active attempt at finding ways to reduce our bias in many…