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115 - Simplify & Scale Your Business Using A Productized Service with Eleanor Mayrhofer
This week's guest, Eleanor Mayrhofer was hesitant to start a client based business. After working as a creative director at a global digital agency for over 10 years, she was done with client-facing work. But after starting her own 1:1 service business, she had to deal with scope creep, boundary setting, project management all on her own. Knowing something had to change, she came across the idea of day rates and productized services. This has allowed her to sell her services easier, stand out, and attract perfectly aligned clients because the offer is attractive to the kind of people who have…
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