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The One Sales Strategy Small Businesses Are Missing | Joseph Edgar
Abi Asija interviews Joseph Edgar, founder of Loca, about building an app designed to help local small businesses compete with large chains by attracting more customers through cash rewards, user-generated content, and community-driven marketing. Instead of relying on traditional ads, Loca connects consumers and businesses on a single platform, where customers earn real cash for visiting, sharing content, and supporting local establishments.Key takeaway: The biggest mistake founders make is overcomplicating their product instead of clearly communicating the core value, bringing more customers…
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