Under the Radar: How is visual search and discovery platform Pinterest intending to close the monetisation gap in Asia and how is it utilising AI to optimise advertising reach?

Your Way Home with Hongbin Jeong · Jul 20, 2026 · 25m

Remember the time when we would scour through magazines and newspaper articles to cut out photos and design ideas to paste on your scrapbooks for an art project? Well, we might not do that physically these days, but millions of us still do so digitally through a platform called Pinterest. And yes, that is the company that we’re going to talk to today. Founded in 2010, Pinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop for products. Unlike traditional social media of its time, the San Francisco headquartered company began as a digital…