Latest / The Steve Harvey Morning Show / Uplift: Left her dream job to help son, Rapper Offset but also created a platform that discovers musical talent.

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Uplift: Left her dream job to help son, Rapper Offset but also created a platform that discovers musical talent. · The Steve Harvey Morning Show

• 0:00
  Speaker 1: Hi e Ra Sean McDonald our host this weekly Money
• 0:02
  Speaker 1: Making Conversation Masterclass show.
• 0:05
  Speaker 2: The interviews and information that this show provides off for everyone.
• 0:08
  Speaker 1: It's time to stop reading other people's success stories and
• 0:11
  Speaker 1: start living your own. If you want to be a
• 0:14
  Speaker 1: guest on my show, please visit our website, Moneymakingconversations dot com.
• 0:19
  Speaker 2: And click to be a guest button.
• 0:21
  Speaker 1: My guest is the visionary founder and CEO of the
• 0:24
  Speaker 1: music text startup Who's Got Next Music, Inc. And the
• 0:28
  Speaker 1: extreme chairman of the Ann Sephus Family Fund. She has
• 0:32
  Speaker 1: charted a remarkable path from a collegic days to become
• 0:35
  Speaker 1: a pioneering force in music technology. Who's Gotten Next Music
• 0:40
  Speaker 1: is an artist applification platform dedicated to discovery and promoting
• 0:45
  Speaker 1: the emerging music talent through fair competition, community engagement, and
• 0:50
  Speaker 1: easy access.
• 0:52
  Speaker 2: To new sounds.
• 0:53
  Speaker 1: Please work in the Money Making Conversations Masterclass. LaTavia Woodwood.
• 0:58
  Speaker 1: That's a lot I just said about you, friend.
• 1:01
  Speaker 3: Yes, thank you for having me today.
• 1:03
  Speaker 2: So let's i'd say, collegic days.
• 1:06
  Speaker 1: Let's go back a little bit before we get into
• 1:08
  Speaker 1: the amplification of a new talent through technology.
• 1:13
  Speaker 3: Yes, I'm a graduate of East Carolina university. I always
• 1:17
  Speaker 3: knew I wanted to be in tech, so that's the
• 1:20
  Speaker 3: career path that I chose. I got my first degree
• 1:24
  Speaker 3: in business with a concentration in management information systems, and
• 1:28
  Speaker 3: I had a job waiting for me here in Atlanta.
• 1:31
  Speaker 3: So I graduated on Saturday. I drove down on Sunday
• 1:34
  Speaker 3: to my cousin's house, and I started working on Monday
• 1:36
  Speaker 3: and I've been here ever since.
• 1:38
  Speaker 2: That's awesome. So music, though, can you sing? Can you rap?
• 1:42
  Speaker 2: Can you play an instrument? Tell me background?
• 1:45
  Speaker 3: I think I could sing, but oh no, no.
• 1:47
  Speaker 2: No, no, don't do me a showers sing it? No
• 1:50
  Speaker 2: shower sing it. Let's go back to the roots. What
• 1:53
  Speaker 2: can we do over there? My friend?
• 1:55
  Speaker 3: Okay, Well, after been in my career for a number
• 1:59
  Speaker 3: of years in tech, after my second degree, been in
• 2:04
  Speaker 3: corporate for a long time, I happened to be asked
• 2:09
  Speaker 3: by my son, who is a professional music artist. Who
• 2:12
  Speaker 3: is that that is offset him? I think you may.
• 2:18
  Speaker 3: He asked me to help him out with some of
• 2:20
  Speaker 3: his business affairs, and I was like, I don't I
• 2:24
  Speaker 3: don't know anything about the music business, but I'll help
• 2:27
  Speaker 3: you figure it out. He was on he was on
• 2:29
  Speaker 3: the road consistently at that time, and oddly enough, I
• 2:33
  Speaker 3: had just been sort of kind of passed over for
• 2:36
  Speaker 3: a job that I wanted and my path changed completely.
• 2:41
  Speaker 3: I wanted this job so bad internally, I interviewed, they
• 2:46
  Speaker 3: offered me the job, and then the budget wasn't there,
• 2:51
  Speaker 3: so they had to take the job off the table,
• 2:54
  Speaker 3: and you know, I was like, you know, God, you
• 2:56
  Speaker 3: know you handed me this. This is I prayed for,
• 2:58
  Speaker 3: this is what I wanted, and it was given to
• 3:02
  Speaker 3: me and taken away. And it was two weeks after
• 3:05
  Speaker 3: that that my son called me and asked me could
• 3:07
  Speaker 3: I help out with his business affairs? Help out?
• 3:10
  Speaker 1: That was all said at that point in his career.
• 3:13
  Speaker 1: He offered you to help out.
• 3:15
  Speaker 3: So he was with his group the Migos, or their
• 3:19
  Speaker 3: group the Migos, and they were traveling the world, and
• 3:23
  Speaker 3: so he had no time to really handle getting the
• 3:27
  Speaker 3: structure of his business that he didn't know that he
• 3:29
  Speaker 3: needed to needed to have at that time available get
• 3:33
  Speaker 3: it set up, and I found out that that was
• 3:35
  Speaker 3: something that needed to be done. Fortunately, his his manager
• 3:38
  Speaker 3: at the time, Danny Zuk, was the person that kind
• 3:42
  Speaker 3: of helped me to understand some of the things that
• 3:44
  Speaker 3: he was missing. So we had to get all these
• 3:46
  Speaker 3: things set up for him. But I started to learn
• 3:48
  Speaker 3: more and more about the business. I asked a whole
• 3:50
  Speaker 3: bunch of questions, and I realized, there's a it's very complex.
• 3:54
  Speaker 3: The music business is not as easy as people might
• 3:57
  Speaker 3: think it is, you know, especially once you're signed to
• 3:59
  Speaker 3: a label, and what your commitments are, what your what
• 4:03
  Speaker 3: your rights are, what their rights are, all these different things,
• 4:06
  Speaker 3: and so it was a huge learning curve for me.
• 4:11
  Speaker 3: But fortunately as I, as I dove more and more
• 4:15
  Speaker 3: into that business, I realized that there were some gaps
• 4:21
  Speaker 3: for young people that are creatives that are not business savvy,
• 4:26
  Speaker 3: that they're they're actually giving up a lot without knowing
• 4:31
  Speaker 3: what they're giving up sometimes. And so I believe that,
• 4:37
  Speaker 3: you know, as I was doing all of this learning
• 4:39
  Speaker 3: and figuring out things for him, that God put it
• 4:41
  Speaker 3: upon my heart to say, what are you gonna do
• 4:44
  Speaker 3: with this?
• 4:44
  Speaker 2: Like?
• 4:44
  Speaker 3: What are you gonna do with all this this information
• 4:46
  Speaker 3: that you've learned, and how are you going to help somebody?
• 4:49
  Speaker 3: And so we came up with this concept of teaching
• 4:55
  Speaker 3: artists the music business, but doing so in a fun
• 4:58
  Speaker 3: way and in aging way, and something where they would
• 5:01
  Speaker 3: gain something, you know, throughout that whole process. So that's
• 5:06
  Speaker 3: where Who's Got Next Music came in to play. So
• 5:10
  Speaker 3: I tied my technology background with this new music learning
• 5:13
  Speaker 3: that I've gotten over the past ten years now.
• 5:17
  Speaker 2: And it is an app.
• 5:20
  Speaker 3: It is actually in the Apple Stores and the Google
• 5:22
  Speaker 3: Store and there's a web. Yes, yes, we have not
• 5:26
  Speaker 3: officially launched yet. We did a beta so that we
• 5:29
  Speaker 3: would know how to really run the app. But what
• 5:32
  Speaker 3: it is is it is genre based music competitions and
• 5:37
  Speaker 3: a community. And we are launching in June our very
• 5:41
  Speaker 3: first commercial. Yes, the best month. It's my birthday month
• 5:45
  Speaker 3: to June, tea, all of those great things happening in June,
• 5:49
  Speaker 3: and we will be launching with the hip hop genre
• 5:53
  Speaker 3: first and then we'll do it of course, and then
• 5:58
  Speaker 3: we'll it's actually the largest streaming genre in the world
• 6:02
  Speaker 3: in the world, so so that's why we chose to
• 6:06
  Speaker 3: to start there first. It is our largest pool. But
• 6:10
  Speaker 3: the great thing about hosting these genre based music competitions
• 6:15
  Speaker 3: on app is that it is accessible to everybody. So
• 6:20
  Speaker 3: we're gonna start off with North America and Canada in
• 6:22
  Speaker 3: terms of artists, but the fans are my.
• 6:25
  Speaker 2: Little show you just got worldwide here.
• 6:28
  Speaker 3: Yeah.
• 6:28
  Speaker 2: See I love people like you the topa. You know
• 6:31
  Speaker 2: you have this great idea, right yeah, it seems so simple,
• 6:35
  Speaker 2: so smaller than you. And then all of a sudden
• 6:38
  Speaker 2: you just went global on me.
• 6:40
  Speaker 3: Yes.
• 6:40
  Speaker 1: First of all, you slipped out the fact that you know,
• 6:43
  Speaker 1: hip hop is the most popular streaming music in the world,
• 6:47
  Speaker 1: and then you use the word not Georgia, not tension,
• 6:52
  Speaker 1: North America only.
• 6:53
  Speaker 3: Yes, and Canada. In Canada, we're we wanted, we wanted,
• 6:58
  Speaker 3: we want to do do. We want to make sure
• 7:02
  Speaker 3: that we are providing emerging talent. Folks who have already
• 7:05
  Speaker 3: started to build a fan base have access to our
• 7:09
  Speaker 3: app and have access to win and grow. So it's
• 7:13
  Speaker 3: three rounds of competition in app, right, well, actually two
• 7:17
  Speaker 3: rounds are in app and the third one is in person,
• 7:20
  Speaker 3: but all of the voting happens on app and it's
• 7:24
  Speaker 3: fan aggregated motor aggregate exactly. So we're talking about, you know,
• 7:29
  Speaker 3: if you were an artist and you bring your fan base.
• 7:32
  Speaker 3: If I were an artist, I bring my fan base,
• 7:34
  Speaker 3: and we're coming together on this on this platform, and
• 7:37
  Speaker 3: so our fans who are already emerging talent lovers will
• 7:42
  Speaker 3: actually discover new talent. But they're there to support me, right, Oh,
• 7:47
  Speaker 3: yours are there to support you. But either way, we're
• 7:50
  Speaker 3: we're helping artists to build their fan base, to grow
• 7:53
  Speaker 3: their fan base, right, So that's one of our main goals.
• 7:57
  Speaker 1: Yes, let me bring everybody up to speed exactly what
• 7:59
  Speaker 1: you're talking Sure, I'm talking about lot Tavia Woodward.
• 8:02
  Speaker 2: Yes, she's had some new app. They're launchest in June. Yes,
• 8:06
  Speaker 2: and it's going to be called Who's Got Next Music?
• 8:08
  Speaker 1: Yes, okay, Who's Got Next Music is an artist applification
• 8:12
  Speaker 1: platform dedicated to discovery and promoting emerging music talent through
• 8:18
  Speaker 1: fair competition, right through fan competition of fan voting, community engagement,
• 8:24
  Speaker 1: and easy access to new sounds.
• 8:26
  Speaker 3: That's right.
• 8:27
  Speaker 1: They provide a web and mobile app that allows artists
• 8:30
  Speaker 1: to showcase their talent, connect with fans to participate in
• 8:33
  Speaker 1: the exclusive competition, making it easier for them to grow
• 8:37
  Speaker 1: their presence and reach a global audience.
• 8:41
  Speaker 3: Absolutely, so just think about you know, I'm from a
• 8:44
  Speaker 3: small town originally.
• 8:46
  Speaker 2: Did you think big though?
• 8:47
  Speaker 3: Yes?
• 8:48
  Speaker 2: Because let me just say sure, I love big thinkers.
• 8:53
  Speaker 1: I love people who come from an environment where they
• 8:58
  Speaker 1: dream and they start connecting the and it starts impacting people.
• 9:02
  Speaker 2: You are a game changer.
• 9:04
  Speaker 1: You know you you you have a brilliant son is
• 9:07
  Speaker 1: in the music business. You engage in his lifestyle and
• 9:11
  Speaker 1: and and you saw things that were missing. Now you,
• 9:15
  Speaker 1: through your technical background, is allowing that to be a
• 9:18
  Speaker 1: global footprint.
• 9:20
  Speaker 2: For other people to follow.
• 9:21
  Speaker 3: Absolutely, what is the.
• 9:22
  Speaker 1: Big upside I'm talking about? I have you engaged with
• 9:24
  Speaker 1: sponsors yet?
• 9:25
  Speaker 3: All this so we are currently seeking sponsors. We're actually
• 9:29
  Speaker 3: currently seeking sponsors. I have built a board with an
• 9:33
  Speaker 3: angel investor here locally, and I have another board member
• 9:38
  Speaker 3: who's who's who works for Atlantic Records, So I actually
• 9:41
  Speaker 3: have some good people that are advising me along the way.
• 9:45
  Speaker 3: Nobody does this alone. And then I recently hired a
• 9:48
  Speaker 3: marketing McDonald. Yes, yes, but this is what I do now, Yes, yes,
• 9:58
  Speaker 3: it is. I also brought on Alluring Social to help
• 10:02
  Speaker 3: me with social media because I am I am a techie,
• 10:05
  Speaker 3: I am not a social media influencer or anything like that.
• 10:08
  Speaker 3: So I brought someone on to take on that responsibility
• 10:11
  Speaker 3: for me, and she'll be working with another person that
• 10:16
  Speaker 3: I brought on from TikTok that will handle all of
• 10:19
  Speaker 3: the marketing and branding for for for me, which is
• 10:23
  Speaker 3: a relief. Honestly, you got to know, I operate in
• 10:26
  Speaker 3: my strengths. I can do the technology road map all day.
• 10:29
  Speaker 3: They're the folks that's handling the marketing and the branding piece.
• 10:32
  Speaker 1: Okay, cool, let's talk about the right now. The app
• 10:35
  Speaker 1: is chilled, it's in beta state.
• 10:37
  Speaker 2: It's their website.
• 10:38
  Speaker 3: Yes, it is, Who's got Next Music dot com. You
• 10:41
  Speaker 3: can go there now. You can sign up for updates
• 10:44
  Speaker 3: as we're going along. Yes, as we're coming along.
• 10:48
  Speaker 2: How does that come along with a people registering now.
• 10:51
  Speaker 3: Or they are people aren't registering. We're actually about to
• 10:54
  Speaker 3: have our first event in February. We wanted to have,
• 10:57
  Speaker 3: you know something in real life.
• 11:00
  Speaker 2: She just talks. Okay, you know she should be all
• 11:02
  Speaker 2: the way to you in February.
• 11:05
  Speaker 3: Yes, okay, our through through my marketing and Brandon folks,
• 11:10
  Speaker 3: they said, we have to have some experiential experiences to
• 11:13
  Speaker 3: kind of let people know what we're doing.
• 11:15
  Speaker 2: So we're a February events.
• 11:16
  Speaker 3: So February, we are securing a venue, but we have
• 11:21
  Speaker 3: our panelist already. We're actually having an entertainment attorney joining us.
• 11:26
  Speaker 3: We have someone that's doing sync licensing, that's gonna speak
• 11:30
  Speaker 3: for us. And we have an emerging artist who just
• 11:32
  Speaker 3: came off tour that that will be on our panel.
• 11:36
  Speaker 3: That will be our panel. We actually have a showcase
• 11:39
  Speaker 3: that will happen right after the panel, and so we
• 11:42
  Speaker 3: have a rap artist that is participating. We have an
• 11:46
  Speaker 3: R and B artist, and we're gonna give them a
• 11:49
  Speaker 3: few minutes to to be able to entertain us. But
• 11:52
  Speaker 3: while we're there, I'll have the opportunity to be able
• 11:55
  Speaker 3: to talk to artists and fans alike about what this
• 11:59
  Speaker 3: is and produce users. Let's not leave them out because
• 12:01
  Speaker 3: they're they're super important to us too. We want them
• 12:05
  Speaker 3: to understand what it is that we do, why we're
• 12:07
  Speaker 3: doing it, and why they should be involved. Our contests
• 12:10
  Speaker 3: are not free, but they're also not for people who
• 12:13
  Speaker 3: have not built any type of audience yet. Either.
• 12:16
  Speaker 2: Take there's a fee.
• 12:17
  Speaker 3: There is a fee good for the contest, But before
• 12:21
  Speaker 3: you even pay the fee, we make sure that you
• 12:22
  Speaker 3: actually have an audience, that you have engagement, not just followers,
• 12:25
  Speaker 3: because you can buy followers, but you can't buy engagement.
• 12:29
  Speaker 3: The box, yes exactly so, so so fortunately for you,
• 12:34
  Speaker 3: we're not even gonna take your money unless you actually
• 12:36
  Speaker 3: have real engagement. So we check that in our app.
• 12:40
  Speaker 3: Once you go to sign up for a contest, and
• 12:42
  Speaker 3: if you do, you gain access to our database of
• 12:44
  Speaker 3: beats from producers that are non sampled beats. They are cleared,
• 12:49
  Speaker 3: so you don't have to worry about a clearance or
• 12:51
  Speaker 3: being sued or using this or anything like that.
• 12:53
  Speaker 2: That's huge. Yeah, that's really huge. So when they have access.
• 12:58
  Speaker 1: To the beats in your database, will they have to
• 13:02
  Speaker 1: pay a fee?
• 13:03
  Speaker 3: No? No, no. The fee that they paid for the
• 13:05
  Speaker 3: contest includes the beats that the beat that they'll use.
• 13:09
  Speaker 3: So let me be very very clear. You can listen
• 13:11
  Speaker 3: to as many beats as you want, but you only
• 13:13
  Speaker 3: get to download one because you're going to go and
• 13:15
  Speaker 3: create an original song and a video for our competition
• 13:19
  Speaker 3: within our submission period.
• 13:21
  Speaker 2: So that's what's the submission period window?
• 13:23
  Speaker 3: Two weeks.
• 13:24
  Speaker 2: Two weeks.
• 13:26
  Speaker 1: Oh my goodness, this is sounding I you know, first
• 13:31
  Speaker 1: of all, I'm going to join the interview. I'm excited
• 13:33
  Speaker 1: because my mind is just racing from a creative and
• 13:35
  Speaker 1: then producing stamp on because I see the huge upside,
• 13:39
  Speaker 1: the opportunity. The key is getting the talent and being
• 13:44
  Speaker 1: able to work through the logistics.
• 13:47
  Speaker 4: Of the competitions right and making sure that they feel
• 13:51
  Speaker 4: it was worth the talent as well as the audience
• 13:54
  Speaker 4: who participating as the consumer, feels it's valid.
• 14:01
  Speaker 3: Step absolutely because well, first off, the fact that you're
• 14:05
  Speaker 3: entering the contest for one, a good beat is gonna
• 14:08
  Speaker 3: cost you more than that. Absolutely, so we've already so
• 14:11
  Speaker 3: you've already gained value by having the beat, access to
• 14:14
  Speaker 3: the beat database and getting one. Secondly, Who's Got Next
• 14:19
  Speaker 3: Music does not own any of the rights to the
• 14:21
  Speaker 3: music that you create, other than to be able to
• 14:23
  Speaker 3: promote it on our platform. But you can release that
• 14:25
  Speaker 3: music commercially and you keep all of your rights, and
• 14:29
  Speaker 3: you receive all of your royalties for it, your performance
• 14:32
  Speaker 3: royalties panimal. All of that belongs to you, and it
• 14:35
  Speaker 3: belongs to the producer whose beat you use. So one
• 14:38
  Speaker 3: of the things that we need to be clear about
• 14:40
  Speaker 3: is once you use their beat, that producer is tied
• 14:42
  Speaker 3: to whatever song it is that you create. You can't
• 14:45
  Speaker 3: submit a different song with a different beat. It has
• 14:47
  Speaker 3: to be that producer's beat. Because we want to bring
• 14:50
  Speaker 3: equity to the producer by making sure that they have
• 14:54
  Speaker 3: you're signing a producer agreement saying that they're going to
• 14:56
  Speaker 3: get fifteen percent of that of the royalties on that
• 14:59
  Speaker 3: song that you create if you commercially release it, which
• 15:03
  Speaker 3: we encourage them to do. Right. So, whether you win
• 15:06
  Speaker 3: our contest or not release your song, you need to
• 15:08
  Speaker 3: be putting out music because you want to build a
• 15:10
  Speaker 3: fan base, and so you got to feed the fan base,
• 15:12
  Speaker 3: especially as emerging talent and you're discovering and figuring out
• 15:15
  Speaker 3: your sound.
• 15:17
  Speaker 5: Please don't go anywhere. We'll be right back with more
• 15:20
  Speaker 5: money Making Conversations Masterclass. Welcome back to the Money Making
• 15:29
  Speaker 5: Conversations Masterclass, hosted by Rashan McDonald. Money Making Conversations Masterclass
• 15:35
  Speaker 5: continues online at Moneymakingconversations dot com and follow money Making
• 15:40
  Speaker 5: Conversations Masterclass on Facebook, Twitter and Instagram.
• 15:44
  Speaker 3: So the value in this for the artists is number one,
• 15:48
  Speaker 3: they get access to a beat that's a high quality
• 15:51
  Speaker 3: beat that they can use for commercial release on you know,
• 15:54
  Speaker 3: whether they win or not. Secondly, the exposure that they
• 15:57
  Speaker 3: gain because as we're promoting them and they're promoting themselves
• 16:01
  Speaker 3: while they're going through this competition. Now they're getting exposure
• 16:04
  Speaker 3: to a fan base that they didn't have before. So
• 16:07
  Speaker 3: all of the artists, you know, bringing their fan bases
• 16:10
  Speaker 3: to this platform, you're being exposed to them. Plus all
• 16:13
  Speaker 3: of the paid advertising that we're going to be doing
• 16:15
  Speaker 3: to promote our contests. So now you're getting your promotion,
• 16:19
  Speaker 3: you're growing your fan base, you have a song that
• 16:22
  Speaker 3: you can commercially release. You've gotten more than one ninety
• 16:25
  Speaker 3: nine with a value just with that. If you win
• 16:28
  Speaker 3: the competition, you win five thousand dollars and so the
• 16:33
  Speaker 3: producer will win twenty five hundred dollars. And you also
• 16:37
  Speaker 3: get legal services for six months to a year after
• 16:40
  Speaker 3: winning our contest as well, because we're partnered with the
• 16:43
  Speaker 3: with the mckinlee lost and firm that will do that
• 16:45
  Speaker 3: for you. There are IP and entertainment law firm, so
• 16:51
  Speaker 3: we'll make sure that you own your trademark, own your name,
• 16:53
  Speaker 3: those types of things, and we will for the fans,
• 16:59
  Speaker 3: we have a leaderboard for them too, so as they're
• 17:01
  Speaker 3: participating and voting, we have a leaderboard of who's actually
• 17:04
  Speaker 3: participating the most. So the first the top three fans
• 17:07
  Speaker 3: for a contest also win. So there's upside for fans
• 17:12
  Speaker 3: to participate because they're making the decision. We're empowering them
• 17:15
  Speaker 3: to actually decide, well, what do you want to hear
• 17:17
  Speaker 3: on the radio? What do you want to hear on
• 17:18
  Speaker 3: these streaming platforms, instead of you know, stuff being forced
• 17:22
  Speaker 3: and pushed to them, they're willingly deciding what it is
• 17:25
  Speaker 3: that they want to hear, right, and there's therefore getting
• 17:28
  Speaker 3: behind these artists and supporting them with their vote. It's
• 17:31
  Speaker 3: real time voting in the app, so you actually see
• 17:33
  Speaker 3: if that person had one hundred votes and you give
• 17:35
  Speaker 3: them ten votes, now they have one hundred and ten.
• 17:37
  Speaker 3: It's immediate you see it. So it's very transparent. And
• 17:41
  Speaker 3: the good thing about it is with that first round
• 17:44
  Speaker 3: of competition, it's just the music, so it's a quality.
• 17:48
  Speaker 3: Sound is important. So if you fall out in that round,
• 17:51
  Speaker 3: that means you need to go work on your music
• 17:53
  Speaker 3: some We're going to give you some data to let
• 17:55
  Speaker 3: you know where you stand with your peers. Go work
• 17:57
  Speaker 3: on that. But you will have more fans than we
• 18:00
  Speaker 3: you started by just being in that in that first round.
• 18:03
  Speaker 1: Okay, cool, So February is an event, yes, okay, June
• 18:09
  Speaker 1: is the launching of the app. Yes, there's a website
• 18:13
  Speaker 1: right now that everybody can go to right now, Yes,
• 18:15
  Speaker 1: Who's gotten next music dot dot com to find out
• 18:19
  Speaker 1: more information about what you guys are doing. Yes, but
• 18:22
  Speaker 1: more important, they can register to be notified by upcoming events.
• 18:26
  Speaker 3: That's absolutely right.
• 18:27
  Speaker 2: You have not found a location for the February event yet.
• 18:31
  Speaker 3: No, my team is working on that. They're they're trying
• 18:34
  Speaker 3: to get it sponsored so that we actually have a
• 18:38
  Speaker 3: place that can hold about one hundred people to be
• 18:41
  Speaker 3: able to be there because we're specifically targeting artists and
• 18:44
  Speaker 3: their fans and producers and so, no, we do not
• 18:48
  Speaker 3: have a location as of yet, but they're they're they're
• 18:50
  Speaker 3: steadily working on that.
• 18:52
  Speaker 2: You mentioned hip hop, Yes, you mentioned R and B. Yes,
• 18:56
  Speaker 2: okay with but my church folks like gospel. Now what's
• 18:59
  Speaker 2: going on with let.
• 19:00
  Speaker 3: Me tell you something. Our competitions are genre specific, so
• 19:04
  Speaker 3: there definitely is going to be a gospel contest. But
• 19:08
  Speaker 3: all artists are welcome to come to our event. It
• 19:11
  Speaker 3: is a clean event. They are definitely welcome to be there.
• 19:15
  Speaker 3: Come find out what it is that we are doing.
• 19:18
  Speaker 3: We're doing demonstrations while we're there so you actually see
• 19:21
  Speaker 3: how the app works and you'll be able to ask
• 19:23
  Speaker 3: questions and things like that, so please come on out.
• 19:26
  Speaker 2: Ok. Cool, Now I gotta talk about the ant Sefhist
• 19:30
  Speaker 2: Family Fund.
• 19:31
  Speaker 1: Yes, that's another great thing that you're doing in the community.
• 19:35
  Speaker 2: Tell us a little background about it.
• 19:37
  Speaker 1: And that's also about taking young people, yes, and engaging
• 19:42
  Speaker 1: them in stem.
• 19:43
  Speaker 3: That's absolutely right.
• 19:45
  Speaker 2: Talk to me.
• 19:45
  Speaker 3: So there are plenty of students who are very interested
• 19:50
  Speaker 3: in music and creative careers and a lot of times
• 19:54
  Speaker 3: our public schools are very much so doing a great
• 19:57
  Speaker 3: job of teaching them traditional education and so they don't
• 20:02
  Speaker 3: necessarily fit in those boxes, if you will, So we
• 20:05
  Speaker 3: know how important education is and tying music and technology together.
• 20:12
  Speaker 3: It's just one of the programs that we are that
• 20:16
  Speaker 3: we've launched so far. We actually have four that we
• 20:19
  Speaker 3: want to launch, but it's one that we have. It's
• 20:21
  Speaker 3: called three R nine M, but we've just recently rebranded
• 20:24
  Speaker 3: that the Sound Pathways. And then it's a twelve week
• 20:28
  Speaker 3: cohort for students to actually learn the music business, and
• 20:32
  Speaker 3: we're using technology to teach them, so they'll learn things
• 20:37
  Speaker 3: like how to do songwriting utilizing AI tools like lyric Studio,
• 20:44
  Speaker 3: and so with that they will not only gain skills
• 20:50
  Speaker 3: that will help them in the music business. It also
• 20:53
  Speaker 3: will help them in any industry that they decide to
• 20:56
  Speaker 3: go into. So it's very important for us to teach
• 20:58
  Speaker 3: them transferable skills. As you've talked to one of our
• 21:02
  Speaker 3: board members, Glennis Lee, doctor Glennis Lee. Recently, we started
• 21:08
  Speaker 3: this foundation to honor my mom, who has some challenges
• 21:12
  Speaker 3: with with education, but always wanted, always loved it, but
• 21:15
  Speaker 3: she didn't have the opportunity to finish traditionally. She ended
• 21:19
  Speaker 3: up going back to school and finishing her high school
• 21:23
  Speaker 3: diploma and then she went back and uh was working
• 21:26
  Speaker 3: on her on her second degree, on her first degree.
• 21:29
  Speaker 3: I'm sorry, and and got sick and unfortunately she succumbed
• 21:35
  Speaker 3: to her illness at the time. But one of the
• 21:37
  Speaker 3: things she always loved was was was was learning like
• 21:41
  Speaker 3: she was and she very much so wanted to have
• 21:43
  Speaker 3: a technology career and it was not some it was
• 21:46
  Speaker 3: not possible for her. So to honor her love for education,
• 21:52
  Speaker 3: and we partner with my son for this this foundation
• 21:56
  Speaker 3: to take the music piece. We said, Okay, we're going
• 22:00
  Speaker 3: to fill the gap with the creators in the school
• 22:02
  Speaker 3: system and provide them with transferable skills learning by teaching
• 22:07
  Speaker 3: them the music business using technology that's that's our first program.
• 22:11
  Speaker 3: We tried three we like I said, it was three
• 22:14
  Speaker 3: or nine m before we did that. Last year, we
• 22:18
  Speaker 3: learned some things from it and we decided that we
• 22:20
  Speaker 3: wanted to simplify it a bit so we can keep
• 22:23
  Speaker 3: rolling enrollment instead of you know, we just enrolled during
• 22:27
  Speaker 3: during the fall and then you'd have to wait till
• 22:29
  Speaker 3: the next year. So we we decided that we wanted
• 22:34
  Speaker 3: to keep rolling enrollment, and in order to do that,
• 22:36
  Speaker 3: we had to modify our program, so we did. I'm
• 22:39
  Speaker 3: truly excited. We're about to kick off with them. We're
• 22:41
  Speaker 3: about to have our team building this Sunday, and then
• 22:45
  Speaker 3: that kicks off the twelve weeks for us of them learning.
• 22:48
  Speaker 3: We'll have two field trips along the way. One of
• 22:50
  Speaker 3: them is going to be a production field trip where
• 22:55
  Speaker 3: we'll get to see behind the scenes how a show
• 22:57
  Speaker 3: gets put on. Who are all these people because there
• 23:00
  Speaker 3: are a ton of people that make uh, these shows
• 23:04
  Speaker 3: really happen well. The second thing is the second trip
• 23:08
  Speaker 3: would be of to a music studio of course, so
• 23:11
  Speaker 3: that they can they can see all of the equipment
• 23:14
  Speaker 3: that's there. Even though we're encouraging them to have if
• 23:18
  Speaker 3: they want to create music that they actually have a
• 23:20
  Speaker 3: home set up, and we'll teach them how to do that,
• 23:22
  Speaker 3: but we want to want them to see the real
• 23:24
  Speaker 3: deal the professional studio as well group the high school students.
• 23:28
  Speaker 1: High school students, now this is kept pretty much Atlanta based.
• 23:32
  Speaker 3: Right it is Metro Atlanta based, but it is, but
• 23:35
  Speaker 3: it's virtual. It is it is virtual uh sessions, So
• 23:40
  Speaker 3: there the kids will only meet for their field trips
• 23:45
  Speaker 3: and the team building that we're doing, but they're actually
• 23:49
  Speaker 3: working with us and learning virtually.
• 23:51
  Speaker 2: Not confuse audience.
• 23:53
  Speaker 1: We was talking about the who's godenext music dot com.
• 23:56
  Speaker 2: What is the website for the ant.
• 23:59
  Speaker 3: Foundation? So it is and a N N C E
• 24:04
  Speaker 3: P h U s f F for Familyfund dot org.
• 24:08
  Speaker 3: So it's a cphas f F dot org. And all
• 24:14
  Speaker 3: of our information about our programs are there. The application
• 24:17
  Speaker 3: is there if anyone's interested and applying. Again, this is
• 24:20
  Speaker 3: for high school students in the metro Atlanta area. There
• 24:23
  Speaker 3: is also our email and our phone numbers there if
• 24:26
  Speaker 3: anyone has any questions. You can learn about our sound
• 24:30
  Speaker 3: Pathways program. It's also on the website so you can
• 24:34
  Speaker 3: actually take a look and see if it's something that
• 24:36
  Speaker 3: you're interested in. Again, it's it's twelve weeks and there's
• 24:38
  Speaker 3: no cost. Yes, there's absolutely no Costmusic dot Com.
• 24:44
  Speaker 2: There's a.
• 24:46
  Speaker 3: Contest entry fee, entry fee, yep. Fans can can utilize
• 24:49
  Speaker 3: it for free. So there's there's no cost to fans
• 24:51
  Speaker 3: or anything like that. And if producers are interested in
• 24:55
  Speaker 3: contributing to the Producer database, they can reach out to
• 24:58
  Speaker 3: us via there's a form on our website as well
• 25:01
  Speaker 3: for them to reach out as well. So yeah, but
• 25:04
  Speaker 3: for the high school students, it's completely free. We take
• 25:06
  Speaker 3: care of all the expenses for their field trips and
• 25:08
  Speaker 3: all that kind of thing. We just need students who
• 25:11
  Speaker 3: are really truly interested in music and we're going to
• 25:14
  Speaker 3: teach them the technology skills to be able to to
• 25:18
  Speaker 3: to learn that business.
• 25:20
  Speaker 2: Just got to bring this up.
• 25:21
  Speaker 1: I met you, Yes, you being honored at the stem
• 25:25
  Speaker 1: A lot of women I found the Steminus ball.
• 25:28
  Speaker 2: Yes, why they were honoring you.
• 25:32
  Speaker 3: So I got I received the Emerging Technology Award because
• 25:38
  Speaker 3: I actually have I'm a I'm a tech founder, and
• 25:41
  Speaker 3: I'm a woman. I'm a black woman, and that is
• 25:44
  Speaker 3: not particularly common and and and given that we uh,
• 25:51
  Speaker 3: you and I both were honored that night, so so, look,
• 26:00
  Speaker 3: I was just grateful to be in great company. Honestly,
• 26:04
  Speaker 3: it was a surprise to me that that that I
• 26:07
  Speaker 3: was being honored by the foundation. But I'm grateful for
• 26:09
  Speaker 3: it because I really want young young women, young girls
• 26:14
  Speaker 3: and young women to see a woman in stem that
• 26:18
  Speaker 3: is building their own products, their own applications, innovating to
• 26:22
  Speaker 3: actually make a difference, to make an impact in someone
• 26:25
  Speaker 3: else's life, because we can be the change we want
• 26:27
  Speaker 3: to see.
• 26:29
  Speaker 1: Well, my friend, I'm glad I saw you get honored.
• 26:33
  Speaker 1: I'm glad I was there being honored too. But more importantly,
• 26:38
  Speaker 1: what is really driving you?
• 26:39
  Speaker 2: You know, this is a lot of work.
• 26:41
  Speaker 1: Uh, it's sometimes there's a lot of behind the scenes
• 26:44
  Speaker 1: activity is going on. What's the we we talked about
• 26:48
  Speaker 1: the nas Family Fund Foundation, We talked about Who's Got
• 26:52
  Speaker 1: Who's Got Next?
• 26:53
  Speaker 2: Music dot Com. Those are two very powerful.
• 26:57
  Speaker 1: Amplifications of life for our ties, for young people.
• 27:01
  Speaker 2: What's the otom to go for you?
• 27:05
  Speaker 3: I am building a legacy company for my family. I
• 27:09
  Speaker 3: really am for my grandchildren that they will be able
• 27:13
  Speaker 3: to continue to make an impact on other people's lives.
• 27:16
  Speaker 3: It is important to me that we utilize the gifts
• 27:20
  Speaker 3: that God has given us to do good things. There
• 27:23
  Speaker 3: we have purpose in our life. There was a reason
• 27:25
  Speaker 3: why I was passed over for that that other job. Right,
• 27:29
  Speaker 3: I believe that everything was divine because had I been
• 27:32
  Speaker 3: in that role, I would not have been able to
• 27:34
  Speaker 3: be as helpful to my son because I wouldn't have
• 27:36
  Speaker 3: not have had the time. And so I truly believe
• 27:41
  Speaker 3: that on this path that God has me on, that
• 27:46
  Speaker 3: I have a responsibility. And then I'm gonna teach my
• 27:49
  Speaker 3: grandchildren to have this same one, to be able to
• 27:52
  Speaker 3: take what we have and be able to pour into
• 27:54
  Speaker 3: other people to make an impact in their lives. There's
• 27:56
  Speaker 3: a there's a problem that needs to be solved here.
• 27:59
  Speaker 3: We have cre creatives who are very talented people, but
• 28:03
  Speaker 3: they do not necessarily have the business skills and background
• 28:06
  Speaker 3: to be successful on their own. So I want to
• 28:09
  Speaker 3: teach them those things in that community that we have
• 28:11
  Speaker 3: in the app, and also be able to help them
• 28:14
  Speaker 3: grow as musicians and also have the fan base support
• 28:18
  Speaker 3: that they need to be successful whether they're signed or not.
• 28:21
  Speaker 2: Then we get the registrate. She can't say, she can't say,
• 28:24
  Speaker 2: she can't say. The boy. She's a visionary and she's
• 28:27
  Speaker 2: a founder. She's changing lives at Lettabia. I want to
• 28:30
  Speaker 2: thank you again. Who's gotenext Music dot com is for everybody.
• 28:35
  Speaker 1: It's a global app. First events in February. Yes, the
• 28:39
  Speaker 1: app lodgers in June. Yes, you're going to come back
• 28:42
  Speaker 1: on my show in February when you locked down that place.
• 28:44
  Speaker 2: Absolutely, so we can promoted. Lord knows it's going to
• 28:47
  Speaker 2: be back. But we want to get the word out.
• 28:49
  Speaker 1: Yes, and employ people to go to the website and
• 28:53
  Speaker 1: register so they can get the information out.
• 28:55
  Speaker 2: I'm excited for you. I'm really excited.
• 28:57
  Speaker 1: I'm always excited when people see something I can see
• 29:00
  Speaker 1: and when I see him talk, this is really good.
• 29:04
  Speaker 3: Thank you.
• 29:04
  Speaker 2: And when I hear you.
• 29:05
  Speaker 1: Talk, I see a very organized person who wants to
• 29:10
  Speaker 1: help people win.
• 29:12
  Speaker 2: And that that's that's you can't buy that. You cannot
• 29:16
  Speaker 2: buy that. Thank you for coming on Money Making Conversations.
• 29:19
  Speaker 3: You, thank you, thank you for having me. I appreciate it.
• 29:22
  Speaker 2: Appreciate.
• 29:24
  Speaker 6: This has been another edition of Money Making Conversation Masterclass
• 29:28
  Speaker 6: posted by me Rushaun McDonald. Thank you to our guests
• 29:31
  Speaker 6: on the show today and thank you. I'll listening to
• 29:33
  Speaker 6: the audience now. If you want to listen to any episode.
• 29:36
  Speaker 6: I want to be a guest on the show. Visit
• 29:38
  Speaker 6: Moneymakingconversations dot com. Our social media handle is money Making Conversation.
• 29:44
  Speaker 6: Join us next week and remember to always leave with
• 29:46
  Speaker 6: your gifts. Keep winning