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Latest / The Daily Discipline from Project MNDST

Episode 122: Temptation Bundling

Today's episode teaches temptation bundling — Katy Milkman's research-backed strategy of pairing something you want to do with something you need to do, so both actually happen. Milkman's own gym-and-audiobook experiment grew into a real study showing dramatically higher follow-through when the indulgence was only available during the hard task. The one small action: pick a task you've been avoiding, name the enjoyable thing that will only be available while you do it, write it down, and test the bundle once. Key Topics: temptation bundling, Katy Milkman, habit formation, behavioral science…

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