Latest / The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
136: How to Build a Quiz Lead Magnet That Actually Converts
Ever built a lead magnet that got plenty of clicks and almost no completions? That gap between interest and follow-through is the whole reason this episode exists. I built a quiz lead magnet inside Interact, watched my view rate come in exactly where I wanted, and then watched my completion rate tank. This episode walks through why a quiz outperforms a typical PDF or checklist in the first place, and what I found once I went looking for why mine wasn't finishing the job.What you'll learn:Why a quiz creates a different kind of opt-in motivation than a typical freebieHow question-by-question…
The skinny
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