Curation Secrets: Inside the Merchant Mind
Sam’s Club doesn’t win by carrying everything, it wins by choosing the right things. We’re joined by Kaity Whitmire, who leads the wellness business at Sam’s Club (HBA, OTC, and Baby), to unpack how curation, trust, and “more newness more often” turn a complex category into a simpler shopping experience for real families.We talk about what member obsession looks like at shelf and online, why wellness is a need-state intensive space, and how trends like collagen, creatine, and protein are shaping what shoppers expect next (fiber is coming). Katie explains why a curated assortment can feel like…
The skinny
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