Latest / Leading Leaders Podcast with J Loren Norris
Do you sell hype or reality?
HYPE VS REALITY - which one do you actually buy-in to? After decades in advertising and marketing I realize the simple way to get the attention you want for your product or service is to “tell the end user exactly what the want to hear.” If they want to join your fitness club so they can look good by summer, it’s easier to sell a “beach body” than hours of grueling, painful, sweat inducing labor. If they want a deck in the back yard to chill with friends and enjoy the weather - you sell the luxury upgrade to quality of life - not the labor of weather treating the wood and replacing broken…
The skinny
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