Latest / Business Tao with George Kao
I don't use "lead magnets". Here's why...
I don't believe your email list is your most important business asset... It's really about having a genuine connection with your audience and treating them with respect. That's why I don't use deceptive tactics like "lead magnets"... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.