The Power of Educating a Niche Audience EP30 Cyberly
A big theme of today’s show is about education. Firstly we have a brand new 3PL Study to break down that reveals what shippers want out of their 3PL partnerships--which is a good way for companies to differentiate themselves against their competitors using educational content. Then we have two creators, Gabby Salazar who’s a merchant mariner, and Cory Connors, a sustainable packaging expert, who both have amassed thousands of followers with their TikTok content by simply educating their audience on their careers. Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or…
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