435: Customers Given Too Many Choices are 10x Less Likely to Buy AND The Advantage of No Funding by Derek Sivers

Optimal Work Daily - Career, Productivity and Entrepreneurship · Dec 9, 2021 · 8m

Derek Sivers shares two short posts about the downsides of giving customers too many options and the advantage of no funding Episode 435: Customers Given Too Many Choices are 10x Less Likely to Buy AND The Advantage of No Funding by Derek Sivers Originally a professional musician and circus clown, Derek Sivers created CD Baby in 1998. It became the largest seller of independent music online, with $100M in sales for 150,000 musicians. In 2008, Derek sold CD Baby for $22M, giving the proceeds to a charitable trust for music education. He is a frequent speaker at the TED Conference, with over 5…