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How a Legacy Brand Can Compete in the AI Era | Stewart Cohen
Abi Asija sits down with Stewart Cohen of Superstock, a media licensing company with more than 32 million digital assets across photography, fine art, and video. Stewart shares his journey rebuilding the 50-year-old business and his goal of growing revenue from $1.5 million to $10 million.Key Insight: Superstock’s biggest challenge is generating consistent awareness and qualified demand in a competitive market. Improving outbound sales and turning its large content library into predictable revenue are key opportunities.Superstock sends around 150,000 emails per month, but response rates…
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