71. Starting Owl & Key, with Krista and Phil Franks (part one)

Provide: The Path to Owning It · May 20, 2026 · 25m

For some entrepreneurs, the business doesn't start with a pitch deck or a market opportunity. It starts with a question they’re brave enough to answer honestly: If I were to die tomorrow, would I be proud of the way I live today? In this episode, we sit down with Krista and Phil Franks, the husband and wife co-founding team behind Owl & Key, a platform built around intentional living and lifestyle design. What began as a quiet tension between the life they were living and the life they actually wanted evolved into a business born from the inside out — built first as a framework for their own…