Women's Sports Are Booming. Ted Lasso Is Onto Something

HigherIQ · Aug 11, 2026 · 5m

00:00 — Introduction 00:39 — The Growth Is Not a Debate 01:45 — The Pay Gap That Doesn't Match the Revenue Gap 03:05 — The Business Case 04:29 — Wrap Up Sources: - Forbes - WNBA Valuations 2026: Most Valuable Women's Basketball Teams: https://www.forbes.com/sites/brettknight/2026/05/07/the-wnbas-most-valuable-teams-2026/ - Forbes - Women's Sports See Historic Growth: It's Time Athletes Get Paid Like It: https://www.forbes.com/sites/lizelting/2026/04/09/womens-sports-see-historic-growth-its-time-its-athletes-get-paid-like-it/ - The Hoop Doctors - The Caitlin Clark Effect: Accelerating Economic…