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Should You Build Your Own Marketplace?
Independent alternatives to popular third-party marketplaces like Amazon are emerging, and some distributors have found meaningful success selling through them. This has many wondering if they should build their own marketplaces.What makes great independent marketplaces work? And could you achieve similar results if you built a marketplace of your own?As defined so well on Wikipedia, a marketplace is an ecommerce site where products or services are provided by third parties and transactions are processed by marketplace operators. Instead of a classic retailor/distributor model, where you have…
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