2.30 Recruitment is More Marketing than HR

Find Grow Keep · Mar 20, 2022 · 14m

In this episode, Karen Kirton challenges the traditional view of recruitment as an HR function and explains why effective hiring is more aligned with marketing strategies than administrative HR processes. She breaks down the recruitment process into key marketing steps, showing how attracting the right candidates requires strategic branding, messaging, and positioning—just like selling a product or service.In today’s episode, you will learn about:The difference between recruitment and HR, and why hiring requires a marketing mindset rather than just an administrative process.Four key marketing…