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What ISO 9001 Actually Certifies (Hint: Not Quality)

That little ISO 9001 badge in a company's footer looks like a stamp of approval for good work. But the standard doesn't measure efficiency, product quality, or profitability. It certifies something narrower: that an organization has a documented quality management system, follows it, and reviews it. In this episode, we break down what ISO 9001 actually requires, how the certification process works, and why a company making defective widgets can be certified while a company making great ones can't. If you've ever wondered what that badge really means — or whether it means anything at all —…

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