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From Horse Curious to Horse Crazy: #Here4Horses for January 2, 2023 by the American Horse Council
There are 34 million horse enthusiasts in the United States, yet only 1.3% own a horse and 16% participate in the industry, but don’t own horses. How do we bridge the disconnect so the horse industry can grow? This is the answer that the American Horse Council’s Marketing Alliance is hoping to find with their new initiative, “Here For Horses.” You’ve heard us sign off that we’re #Here4Horses, but what does that mean? The Marketing Alliance’s Jen Grant and Christy Landwehr join Julie and guest co-host Emily to discuss this exciting vision as we kick off 2024 and we try to take the horse…
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