No. 153: Cheap wins the AI budget war. Premium loses the narrative.
Culture Pulse: 68. Premium is losing to procurement. Thrift-maxxing, Primark's 29% cuts, Levi's DTC reframe: the same pressure from three directions. The Pattern, 27 July. Read the full edition: https://thepattern.media/editions/2026-07-27.html
The skinny
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