Latest / Trade Sales Made Simple: For Trade, Construction & Industry Leaders
E97: Sales Leadership — The Overlooked Trade Sales Process Opportunity Driving Real Growth: Sales, Leadership, Trade
In this episode of Stronger Sales Teams, Ben provides valuable guidance for sales managers on how to maximise existing customer databases to drive revenue growth. He explores the potential of re-engaging past customers and prospects, transforming previous interactions into profitable sales opportunities. Ben masterfully demonstrates how to use data to revive dormant customer relationships, highlighting the critical role of a reliable CRM system such as Salesforce, HubSpot, or Zoho. He offers practical advice on segmenting customers based on their last purchase and understanding the reasons…
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