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S6|G11 No Longer Optional: Alan McLaren on Personal Branding
In this high-impact episode of That Will Nevr Work, Maurice Chism sits down with business strategist and branding expert Alan McLaren to discuss a bold truth: Personal branding for CEOs and founders is no longer a luxury—it’s a necessity.Alan breaks down why today’s marketplace demands more than just a company logo or mission statement. People want to know the person behind the brand. He shares how leaders can strategically develop a personal brand that builds trust, attracts opportunities, and supports long-term business growth—without feeling fake or forced.Whether you're leading a startup…
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