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E14 | From Pitch to Profit - Scaling an effective sales and negotiation function with Julia Ewert
Renowned sales strategist and author Julia Ewert shares her extensive experience in sales and marketing, emphasising the importance of a trust-based, systematic approach rather than relying on outdated tactics. Julia discusses her controversial LinkedIn post about the limitations of tools like Calendly in high-stakes sales, and how her book, From Profit to Pitch, provides a repeatable, human-centric sales process that prioritises genuine connection and trust. Julia also highlights the significant cost of poor sales strategies, particularly in high-value deals, and offers insights on…
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