Latest / Leading Leaders Podcast with J Loren Norris / 4/14/2026 LEADERSHIP VULNERABILITY VS PITY PARTY PRODUCTION

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4/14/2026 LEADERSHIP VULNERABILITY VS PITY PARTY PRODUCTION · Leading Leaders Podcast with J Loren Norris

0:00
Subscribe now for our extensive video library of leadership
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lessons promoting faith, family, and freedom.
0:07
Leadership demands vulnerability, transparency,
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authenticity. And sometimes people will make
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up authenticity to appear vulnerable so that their
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transparency wins them brownie points.
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That is not what I'm talking about.
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I'm not talking about making up stories to get pity, to get
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people to feel sorry for you, to win them over.
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That's not what I'm talking about with Story Power, and
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that's what I want to talk about in this episode of Leading
0:35
Leaders. So if you've been lying about
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your story to get empathy or pity, stay tuned and stop it.
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Subscribe now for access to our extensive media library of
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leadership lessons promoting faith, family, and freedom.
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Begin your personal growth plan at storypoweracademy.com for
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leadership development and communication skills training.
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There is a retreat coming up that I want you to know about.
1:00
It's called the Story Power Academy Retreat.
1:02
This Story Power Retreat is about focusing on your
1:05
communication skills, taking them in the next level.
1:07
Discover, develop, draft, deploy, and deliver some of the
1:11
best stories you've ever learned.
1:13
You're going to listen, create, connect, relax, and reflect
1:16
around this beautiful lake scene in Granbury, TX.
1:19
It's a chance to rejuvenate and refresh and start over with some
1:22
of the best training you can possibly imagine around
1:24
storytelling, leadership, and communication.
1:27
Join us, get away and relax. I'm Jay Lauren Norris with
1:32
Leading Leaders Podcast. I've been telling people for
1:36
years that as a leader, you've got to be vulnerable.
1:39
You got to be transparent, you've got to be authentic, you
1:42
got to be honest, you got to have integrity.
1:45
All of these things build together to create the authority
1:48
that you're looking for as a leader to bring about
1:50
transformation in people's lives.
1:53
I don't care if you're a leader as in currently in the position
1:56
of management, you're unifying people.
1:58
You're building them together. You're helping them erform as a
2:01
team to accomplish a goal, a function.
2:05
I, I don't care if you're in leadership in that way or if
2:07
you're in leadership as ACEO or COO and you're gathering around
2:11
your stakeholders and your shareholders.
2:13
You're getting people to invest. You spend most of your time
2:16
gaining the buy in to get people to participate in what you're
2:19
doing. I see the the challenge with
2:21
both sides of that from a storytelling standpoint is the
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first step in story power. You've got to select the right
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story to tell. Now I know there are people who
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believe that because I've had a traumatic past, then I have a
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story to tell. And because I have a traumatic
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past with a story to tell, I can also stack that story, the
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emotion, the drama of that story into everything that I do.
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And I'll gain the pity, the attention, the do well kind of
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sympathetic mentality of the audience.
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You with me. I want you to think about this.
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I'm about to give you what thousands of people have paid
3:07
thousands of dollars to get. I'm going to give it to you in
3:10
this podcast if you're paying attention now, I want you to
3:13
understand who I'm talking to because I'm talking to you.
3:16
If you're a leader who runs a business, if you're ACEO or an
3:20
investor and you're looking to build deeper relationship with
3:23
the people who have the money. If you're a manager of a small
3:26
team or if you're an entrepreneur who's in the
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information space and your job is leading, coaching, training
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other people, and you want to write a book to speak on stage
3:37
to do that. Because this is a universal
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principle that a lot of people really mess up.
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I see people do it a lot of different ways because they're
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poking at the concept, but they haven't really got a grasp of
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the concept. So in this episode of Leading
3:52
Leaders Podcast, I'm going to give you a story power Academy
3:56
concept called the drill bit. This is the drill bit.
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Your story is a drill bit. If you are not part of the six
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weeks to story power, I hope after just watching this episode
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you're going to go, Oh my gosh, I need to get it on to this
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because this is 1 fragment of what we're going to teach in the
4:13
six weeks. If you are in the six weeks, go
4:17
back and watch this episode again because it's going to take
4:20
you a little deeper into even what we're going to have a
4:22
chance to talk about in the six weeks.
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This is 1 fragment of the whole program.
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Your story is a drill bit. Write that down.
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Your story is a drill bit. Here's what I mean by that.
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Let me first tell you what I don't mean by that.
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Now, maybe you have climbed Mount Everest, maybe you've been
4:40
bitten in half by a shark. Maybe you've been through years
4:43
and years in in a POW camp, or maybe you were abducted and
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mistreated or trafficked or something of that nature,
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something that people look at go, Oh my gosh, how did you
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survive? And so your story that the pain
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that you went through, whether it was just a bad divorce or it
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was the custody of your children, or it was a bankruptcy
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or it was mistreated by the by your neighbors or your
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government or whatever else, whatever tragic, traumatic,
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disastrous thing happened in your life, there's a story
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there. But the truth be told, there's
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probably more than one story. Here's the key.
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No one, including you, benefits from your trauma.
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I know that's hard to hear. Therapist everywhere are falling
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out of their chair. People who've been in therapy
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for years are falling out of their chair.
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No one benefits from your trauma.
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Maybe the idiot who did it to you, they'll get theirs.
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Trust me. There there is a judge who will
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eventually make sure that those who traumatized you pay the
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price. They may not get justice that
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you can see, but justice is coming.
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That's an eternal promise. We'll deal with that later.
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Here's what I want you to know though.
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There is no audience member. There is no person you lead.
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There was. There is no investor.
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There is no one whose life you will speak into for the purpose
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of bringing them up to the next level.
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Who benefits from the trauma you suffered?
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Let that sink in for a minute, and then let me tell you where
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the power really is. Put that on hold.
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Put it in in a parenthetical bracket because we're coming
6:33
back to it. No one benefits from the trauma
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you suffered. Set that reality aside for a
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moment. Here's what I want you to think
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about. We moved into a house about 3
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years ago. New house when we moved in, they
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had done beautiful tile work in the bathroom.
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It was one of those walk in showers with a little, you know,
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3 inch curb at the bottom so you don't trip over trying to get in
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and out big enough for my wife and I, because we like to do
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that to shower together. We have a great time in the,
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that environment. And so walking into the
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bathroom, there's this beautiful tile shower and tile floor and,
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and everything is, is gorgeous. The one thing that I was
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concerned about, though, was that that tile shower had no
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door. No door, no wall, not even a
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place to hang a shower curtain. So good thing it's just me and
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my wife in there 'cause there's no modesty whatsoever.
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It's just, hey, there's a shower.
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But beyond that, I was terrified that I was going to step out of
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that shower one day. From the wet tile in the shower
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to the wet tile on the floor and slip and crack my head and I
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will be laying there, host shower free, getting dressed
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when the ambulance arrives. I don't want that.
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Nobody wants that. Nobody wants to be a part of
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that scene. Me laying unconscious in the
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floor, freshly showered. No, nobody wants that.
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Being a little terrified of that, I thought, well, I need a
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solution. Write that word down.
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I needed a solution. So what was my solution?
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I need something that keeps the water in the shower so the floor
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outside the shower is dry when I'm done showering.
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I think a beautiful idea would be a piece of glass just to keep
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the water in the shower. And so it just happened to be
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that I had a beautiful piece of tempered glass like you would
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use for a shower door. Not easy to break, easy to keep
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clean. Still have the same light, you
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can see through it if you want to, but it keeps the water in
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the shower. Now the challenge I have is I
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have a piece of glass and I got to stick it to a wall.
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How you going to do that? So I went to Home Depot.
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Now, normally when you go into Home Depot, it's like a cavern.
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You're just talking, talking, talk to yourself, to yourself.
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But I happen to wander in and I found an old dude.
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Those are good things to find in a Home Depot.
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And I walked him to the old dude and I said, listen, I want to
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mount this piece of glass in my shower.
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I think what I'm going to do is put a frame around it.
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And when I put the frame around it, it's just going to be that
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quarter inch, you know, trim. But I want to drill a hole
9:10
through the trim and mount one side of that frame to the wall
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and one to the floor before I slide the glass in it.
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And then I can glue it. And then it'll be attached to
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the wall on the side and the bottom.
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And then I'll put a rim across the top to hold it in place.
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He said, A brilliant idea, I said, So I'm not sure exactly
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what I need to be able to do that.
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He said, well, you need a masonry bit.
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A what? A masonry bit.
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What? What's a masonry bit?
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He said, Well, you said it's covered in tile, right?
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Yeah. Well, it's probably got concrete
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underneath that tile on the floor.
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So you've got to be able to drill through that without
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overheating the drill bit and shattering the tile, because
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then you're going to have to replace all the tile that you
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tried to drill through. Oh, well, that's good to know.
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So he takes me to a place in the store to find a masonry drill
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bit. This is a very specialized drill
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bit. And I don't know about you.
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I've run into a couple of people who swear they know someone who
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collects drill bits. Some people collect coins, some
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collect shoes, some collect purses, some collect ball caps.
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I personally, I've never met someone who randomly go shopping
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for drill bits. I'm going to go to a local
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thrift store and see if they have any drill bits.
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I'm going to go check out the antique store and look for drill
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bits. I don't know anyone who does
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that. I don't know anyone who just
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collects drill bits for the sake of drill bits.
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But on this particular day, there was no other path to my
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solution. Keep the water inside the
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shower. The fear, the pain being found
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on the floor, freshly showered, not yet dressed.
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That's the fear, that's the paint.
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That's the thing I'm trying to avoid.
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The solution? Keep the water in the shower.
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How do you keep the water in the shower?
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I'm going to put up a wall. How am I going to put up a wall?
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I have to drill a hole. I didn't have a hole problem.
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I didn't have a glass door problem.
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Those are all part of my solution.
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My problem was the fear of being found on the floor.
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Post showered pre dressed. Nobody wants that.
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But the only way to get to the solution of putting up a wall to
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keep the water in the shower is a very specialized kind of drill
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bit. And so I went to get a very
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special drill bit and I paid 20 plus dollars for one drill bit.
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Not a set of drill bits, not a drill one bit 1.
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You know how many times I've used that one bit?
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One it cost me $20 for 10 minutes of hole drilling.
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With one bit that comes out to about $120.00 an hour.
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That's crazy. Who pays $120.00 an hour?
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And I was doing all the work. Hope this is clicking with you.
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So I got the drill, but I went home and I installed the wall
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and I've been able to keep the water in the shower.
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That's the win. That's the whole thing.
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Now if you have followed the model of most people, that story
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misses something because you're looking for a traumatic event.
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Look, I didn't actually slip and fall and hit my head and be
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called, carried off in an ambulance post shower, pre
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dressing. That never happened.
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But the fear was very real that it could happen and the
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potential was very, very high that that it could happen.
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And I wanted to mitigate that risk before the opportunity
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came. It wasn't the trauma of that
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event that created the story. Now here's the other thing you
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need to know. Your story is not like my story.
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Your story is like my drill bit. Let me say that again.
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Your story is not like my story. Your story is like my drill bit.
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It's the one thing standing between the pain or the fear of
13:17
pain and the solution necessary to prevent it or solve it.
13:23
It's the one thing standing between the pain or the fear of
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pain and the solution. It's the one thing necessary to
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solve it. I could not have put that glass
13:32
door up without drilling holes in that Mason that that tile.
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And without a masonry bit, I could not have sufficiently
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drilled holes in that tile. In order to have the solution
13:44
necessary, I had to have one step, one ingredient, one tool.
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The story that I'm encouraging you to tell as a leader, as a
13:54
manager, as a communicator, as an author, that story is a drill
14:00
bit. It's the one tool that stands
14:03
between your audience's pain or problem.
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Fear of a problem, The pain avoidance that they're looking
14:10
for is the solution that you offer.
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The story is the drill bit that makes that solution work.
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You with me. See, here's one of the
14:20
challenges. One of the challenges I see in
14:25
those who want to tell stories is they feel like the only value
14:28
in the story is when they can just dump all kinds of trauma
14:31
into it. What they're really looking for,
14:33
sadly, is not a solution to somebody else.
14:35
They're not looking to say, here's what I experienced and
14:39
here's what I learned, and here's how that will help you.
14:41
Often what they're doing is just reliving their trauma again, and
14:48
what they're looking for is a pity party.
14:51
And they may not say that. In fact, truth be known, they
14:53
may not know that they're not thinking in their head, hey, I
14:57
need a pity party. What they're thinking in their
14:59
head is I've been told that if I tell a true authentic story, a
15:03
real thing that happened to me, if I tell about my pain and I
15:06
tell it emotionally, that people will connect with me.
15:08
And yes, there's truth to that. And there's truth that if you
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tell an authentic story that people will see the real you and
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that that vulnerability in that transparency builds a deeper
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connection then using an anecdote or a made-up story.
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Those are all true, but they shouldn't be the only purpose
15:30
for telling your story. Your story should be a pathway
15:33
to a solution because that's what people want.
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See, we go to the movies. We we read a novel, we, we watch
15:41
a television series because we vicariously live through other
15:44
people's trauma and drama. We don't go to those sources for
15:50
anything more than entertainment.
15:53
When we move from entertainment to problem solving.
15:58
I mean, what's the most you've ever paid to go to a movie?
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Forget about the concessions for me.
16:04
Forget about the $47 popcorn. You got to take out a mortgage
16:07
to get a Slurpee. I'm not talking about that part.
16:10
I'm talking about to go to the movie.
16:12
Now we know that Hollywood spends sometimes three, $400
16:15
million making a movie and they're getting their money back
16:21
6 to $10 at a time. It's only by magnitude of scale
16:27
that they could even be profitable on a movie like that.
16:31
But your investment, your value for return isn't about the
16:36
popcorn and the Slurpee. The reason you went to that
16:39
movie and told your friends they should go see that movie is for
16:42
the pure entertainment value. Most of you, not I watch movies
16:47
on purpose as part of my job. And yes, I write them off as a
16:52
business expense. Why?
16:53
Because I study story, I study the way people craft stories,
16:59
how they develop the character, what kind of things they include
17:02
and leave out because that's part of my job.
17:05
Part of my job is coaching my clients on how to better tell a
17:07
story. It's what I do.
17:09
It's a leadership capacity. It's a leadership role in my
17:12
life to help other people who are going to stand in front of a
17:15
crowd tell a better story. Story Power Academy.
17:18
We help leaders tell better stories, better from the mirror
17:20
to the media. It's my job, so I go to these
17:23
movies as part of my job. I watch good movies and bad
17:28
movies as part of my job. But see, you don't go to the
17:32
movie theater to find solutions. You might go to a therapist, you
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might go to a counselor, you might go to a coach or a mentor
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to find solutions. Let me ask you this, if you go
17:45
see a phenomenal movie that's 2 1/2 three hours long and there's
17:50
a few of them that are pushing 3 hours.
17:52
I believe all of the Avatar movies were in the three hour
17:55
range or at least well over 2 hours.
17:58
And you paid top dollar, 15 bucks to go to a nice movie
18:02
theater with the recliner and they bring your food to you.
18:05
You don't even have to chase down our stand in line at the
18:07
popcorn line, right? That you pay top dollar to sit
18:10
in this nice leather recliner and and watch this film.
18:13
You paid 15 bucks, put you there for three hours.
18:15
So what is that $5.00 an hour that you're paying to experience
18:19
the movie? What's that storyline worth to
18:22
you? 5 bucks an hour?
18:25
Now, if you went and sat in a leather recliner and talked to a
18:27
coach for an hour, it's going to be in the hundreds, maybe
18:32
thousands. Bernie Broussard only has four
18:35
clients a year. They pay close to $1,000,000.
18:37
Why? Because he's getting to the
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bottom of the problem. He is the drill bit in their
18:42
life to solve the problem, to keep the water in the shower.
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He's not there for entertainment.
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The questions he's asking, the answers he's providing, the
18:53
stories he's telling, lead them to I'm going to keep the water
18:57
in the shower for you. Whatever your problem is, I'm
18:59
going to help you find the solution and we're going to put
19:01
it in place. The implementation of installing
19:04
that glass wall was the business of the leader, the manager, the
19:08
coach, the mentor in your life. That's not a $5.00 an hour
19:12
entertainment value. That's an implementation value
19:16
that requires some imagination and some great communication
19:19
skills and some understanding the unification of people
19:22
skills. If your story is purely on the
19:28
entertainment side, that's a different thing.
19:34
A purely entertaining story might make for a great keynote.
19:38
At that point, you're not getting paid for solutions as
19:41
much as you're getting paid for entertainment.
19:43
And that's fine. There are entertaining speakers
19:45
who make great money and all they do is entertain.
19:49
Nobody's looking to them to go. Here's the problem I have in my
19:52
life. I need a solution.
19:54
They're looking to them to go. I'm bored.
19:57
I need some entertainment. Tell me something fascinating.
20:00
Tell me something funny. If you've ever been around a
20:03
comedian, one of the most common and annoying things that they
20:06
hear is, hey, tell me a joke. I That's not how it works.
20:12
First off, you have to pay for me to be funny because that's
20:15
what I do for a living. I get paid to be funny.
20:17
I'm not talking about me, I'm talking about comedians.
20:19
I don't get paid to be funny because I'm not that good at it.
20:24
On the other side, you've got those people who like an
20:26
accountant, an on call doctor, someone you might call dial, a
20:32
nurse. I know there are lots of
20:34
companies out there who now provide that, some of them even
20:37
provided by AI. You tell it your symptoms and it
20:39
gives you a diagnosis and you never see a doctor.
20:41
You just get an answer. OK then.
20:45
But you pay by the minute for that kind of service.
20:48
You pay by the hour and it's a bigger price than $5.00 an hour
20:51
to go to the movie. The value of the story has to do
20:56
with the solution that it provides, the pain that it
20:59
prevents, the obstacle that it overcomes.
21:03
The drill bit value of your story isn't entertainment, it's
21:08
providing a solution. So telling an authentic story,
21:12
telling a real story, telling a dramatic story, telling a story
21:16
that has something in it that causes people to lean in and
21:21
they're pay attention and they're listening to the
21:22
characters and, and what's happening matters to them.
21:26
Maybe it resonates because they've been through it before.
21:29
Maybe it resonates because they're thinking, wow, I never
21:32
want to experience that. How do you prevent it from
21:34
happening again? Now, there are a whole lot of
21:38
people out there that had been victims of assault.
21:41
They've been victims of robbery. They've been, you know, victims
21:44
of some kind of crime, home break in or identity theft or
21:47
whatever else. And the result of that
21:50
victimhood didn't send their life down a path of utter
21:57
destruction. It didn't send them in a way
21:59
where they were like, I just quit.
22:01
I give up on life. I'm never doing this again.
22:04
It sent them on a path of research and dedication and
22:08
devotion to say, I'm going to take this pain that I went
22:11
through, this problem that I experienced because I know there
22:13
were other people that experienced it and I'm going to
22:15
find a solution and then I'm going to make that solution
22:18
available to others. Now, the power of their story is
22:21
still a drill bit is to say, I know the pain you're going
22:24
through because I've been through it.
22:26
I know what you did and I know what you're doing right now.
22:31
I can also tell you if you don't change what you're doing right
22:34
now, here's where you're going to be headed because I, because
22:36
I did, I, I, I walked that path. But let me tell you where the
22:40
next landmine is and let me tell you how to avoid it.
22:43
That's what a good coach, mentor, instructor, the guru
22:48
Sherpa does for you. It's to say, this is your life.
22:52
I want you to be the hero of your life.
22:53
I want you to move forward with your life.
22:55
I want you to have a great life. But right now you have this
22:58
problem that I once had, and I'm not here to commiserate with
23:02
you. I'm not trying to create a pity
23:03
party. I don't want you to feel sorry
23:05
for me that the same thing happened to me.
23:06
What I want is for you to realize there's a better
23:09
opportunity. There's another option.
23:13
I found the solution you're looking for.
23:15
Let me show you how it works. If you can do that, you have
23:23
value. Not $5.00 an hour entertainment
23:26
value, you have that 202,000 as Myron Golden says, $10,000 an
23:32
hour opportunity in the palm of your hand.
23:37
Masterfully communicating that I went through this problem, I
23:42
found these solutions and if you will implement these solutions,
23:45
the first thing you're going to have to do is decide what kind
23:48
of wall you're going to put up to keep the water in the shower.
23:51
Are you going to build more brick?
23:53
Are you going to put a piece of wood up there?
23:55
Are you going to stretch some garbage bags with some duct
23:57
tape? The level of your solution is
24:02
going to be directly related to the amount of investment you're
24:06
going to have to do. A glass wall was not as
24:09
inexpensive as duct taping some garbage bags.
24:13
Would they both have served the purpose?
24:16
Yes. Would they have increased the
24:17
value of my house? No.
24:19
Garbage bags, Duct tape to the wall?
24:21
Not so pretty. You follow me.
24:26
The solution that you want is probably not the cheapest
24:28
solution. The solution that you want is
24:30
probably not the easiest solution.
24:33
You're going to have to invest a little bit of time, a little bit
24:36
of effort, maybe a little bit of pain in getting to that
24:39
solution. But in the end, the solved state
24:44
of your life is so much better than the drama state of your
24:47
life. It's worth the investment.
24:53
The story of the leader isn't about a pity party.
24:57
It's not about producing drama just to make you look.
25:01
It's not about re experiencing the trauma of the past.
25:06
It's telling the story so that people find the implementable
25:12
tools, things that they can look at and go, Oh well, I could have
25:18
done that. Then do that.
25:22
I remember walking. It's been years ago probably, I
25:26
don't know, close to 15 years ago, maybe longer than that.
25:32
I was walking through a little multi acre, probably 200 acre
25:36
flea market called Canton First Monday.
25:38
If you've never been to Canton, TX on the first Monday of the
25:41
month, it's worth the trip. First Monday starts on Thursday
25:45
of the week before the last week of the month.
25:47
The first Monday of each month. That's when they do it.
25:50
But you will find all kinds of stuff, people who are reselling
25:55
salt and pepper shakers that they bought at the thrift store
25:57
all the way up to people who are selling hand carved more than
26:02
life-size grizzly bears carved out of the trunk of a tree.
26:07
Some beautiful work. And one particular booth had
26:11
these little signs. Most of them were carved with a
26:14
router out of a piece of barn wood hung with a piece of
26:17
bailing wire. Cute little wire, twisty,
26:19
twisty, so you can hang it on your door, like a little door
26:22
plaque and their monetary value. I mean, it's a piece of barn
26:26
wood and a piece of bailing wire.
26:28
What do you got invested in making that thing?
26:30
18 cents? It took you maybe what, 20
26:33
minutes to take a router and lay a stencil down and go and cut
26:36
the words into it. Brilliant.
26:39
They sold for $20. What?
26:42
How many of those can you make in an hour?
26:44
40. So you're making $800.00 an hour
26:48
making these silly little plaques and signs.
26:50
And he was selling them hand over fist.
26:53
And right there in his booth was this beautifully printed.
26:57
It was a metal sign, like a street sign, like, like what you
27:00
would see when it says don't park here because I'll tow your
27:02
car. It was that kind of sign.
27:04
And on that sign it said and said, I know you could do this
27:09
yourself but you didn't. So $20.00 is a great price.
27:17
Good point. That's a good point.
27:21
If I knew that I could do it myself, but I haven't.
27:25
I I spent almost 3 hours doing my lawn care yesterday and in my
27:30
own yard, the wedding, the trimming, the leaf blowing, the
27:33
whole thing. Almost 3 hours.
27:36
Why? Because I don't want to pay
27:38
somebody else to do it. I want to do it myself.
27:40
But by the time I got to it, the grass was almost up to my knees.
27:43
Because we've had several rainy weekends and traveling weekends.
27:47
I could have done it myself, and eventually I did.
27:50
But if I'd paid somebody to do it, which would have been a
27:53
better use of my time? For me, it's a little
27:55
therapeutic. I put on my headphones.
27:57
I don't like the work, but I like the quiet time.
28:00
Nobody messes with me. I got to listen to three hours
28:02
of podcast uninterrupted while I mow the yard.
28:06
That's how I redeem that time. But for anybody else who says I
28:10
don't want to have to mow the yard, well, now you've got to
28:12
find the equivalent, right? If you don't want to do the
28:14
work, you're going to have to pay somebody to do the work.
28:17
The power of your story rests in the fact that you've already
28:21
experienced the drama, experienced the trauma, and
28:24
found the solution. What they want to pay you for is
28:27
not your drama, not your trauma, but your solution.
28:31
They don't want to go through everything you went through.
28:33
Maybe that journey took you 2 years.
28:35
Maybe it took you 5 years. I can tell you there are
28:38
millions of people who've gone through bankruptcy.
28:41
There are a few 100,000 who have gone through bankruptcy and
28:44
recovered. There are a handful of people
28:47
who went through bankruptcy and in 18 months made back more
28:50
money than they lost because they found a solution that the
28:55
rest of the world now wants. So what's your story?
29:00
Is your story valuable because you're filled with drama and
29:03
trauma? Or is your story valuable
29:05
because you found a painful experience and a path out of it?
29:12
It's the end, the path out of it that people want.
29:15
It's not the entertainment value of your drama, story, or
29:18
reliving the trauma of your story.
29:21
Nobody wants that. If they did, they pay 5 bucks
29:23
and go to the movie theater. What they want is a solution so
29:27
that if they've experienced the same thing, they can get out, or
29:31
the solution that prevents that from ever happening to them.
29:35
If you've got that story, they'll pay you good money for
29:38
that. That's what you need to work on
29:42
in your story. The process of story power
29:46
starts with story mining, story selection, story qualifying, and
29:53
then we start actually crafting the story.
29:56
If you're not going to take the time to dig through your
29:58
stories, not just the big meta story, not just the big drama
30:00
story, not just that I was bitten in a hat by a shark
30:02
story, but the moments where you learn something valuable that
30:09
you can transfer that value to somebody else in the form of a
30:12
story that keeps them engaged and listening.
30:14
Not just that, here's what I did and here's how you can do it.
30:17
That's a great part, but the more you can embed that in a
30:19
story that keeps their attention, the more likely they
30:22
are to hear the solution you're offering.
30:25
At the end of the day, they can choose to mow their own yard,
30:28
they can choose to make their own plaques, or they can spend a
30:31
little bit of money to get it done faster, to get it done with
30:36
less pain to get it done by somebody who knows what they're
30:39
doing. I don't care if you build
30:41
websites or social media. I don't care if you lead a a
30:45
team of people in a fast food restaurant or a mega
30:49
multinational corporation. The stories that you tell
30:53
provide solutions. They develop attitude, they
30:56
create your internal culture, and eventually they become the
30:59
brand the world knows you for. You're responsible for those
31:04
stories, not drama and trauma, but solutions.
31:09
And if that's something that you're interested in working on,
31:12
go to storypoweracademy.com because we have a lot of
31:15
solutions for you both in the leadership development side and
31:18
the how do I communicate that story side.
31:21
I really hope you'll take the time to stop rehearsing the
31:25
trauma and start providing solutions.
31:28
Your story isn't just entertainment, it's a drill bit.
31:32
It's a tool to help others solve the problems that they're
31:36
suffering with right now. I'm Jay Lauren Norris with
31:38
leading leaders podcast or tell it like it is TV.
31:42
Have a blessed day. Think storytellings just for
31:50
bedtime. Nah, it's the secret sauce for
31:53
business magic. Stuck in a rut with bland
31:55
pitches and yawning clients? Enter Boost your business with
31:59
Story Power, Six weeks of epic storytelling training.
32:03
It's like leveling up in a video game, but for your career.
32:06
Master the art of narrative and watch connections blossom like a
32:10
viral TikTok. Simple, impactful and game
32:13
changing. Ready to transform your biz
32:15
vibes? Dive in now and make
32:17
storytelling your superpower. This six weeks guided program is
32:22
specifically designed for those people who say, I know I need to
32:25
tell stories, I need to tell better stories because the ones
32:28
I have are boring or they're not getting across or as John
32:31
Maxwell says, everyone communicates and well, you
32:34
connect. Now as a participant in this
32:37
course, what I would really love to know from you, put it in the
32:40
discussion on the course. If you're already registered
32:42
online, send me a chat, send me Adm, send me a text, send me an
32:46
e-mail. I'd really love to know what you
32:48
hope to get out of this course. Now, I can tell you what we're
32:51
going to discuss, and I can tell you what I plan to teach and
32:54
train you on, and I can tell you even what we plan to discuss
32:58
each week on the calls for the next six weeks.
33:01
I'm going to go over all of that for you in just a moment.
33:04
I can also tell you that my clients who get the greatest
33:07
success are the ones who apply the story power process to their
33:11
business development to increase their impact, their influence,
33:14
and their income. Now, the story power process
33:17
includes story mining, story selection, story qualification,
33:21
story crafting, connecting with your audience, and leading the
33:25
narrative. And if you leave any one of
33:27
those parts out, you're going to find that or you're just not as
33:30
effective as you want to be. You're not going to grow your
33:32
business to the same level. You're not going to lead with
33:35
impact and influence like you hoped to.
33:38
I can also tell you that the people who apply these things,
33:41
well, they're not failing in their business.
33:44
The reason a lot of people fail in their business is they
33:48
continue to fail to connect the solution they offer with the
33:52
problem that their clients have. The pain and the solution never
33:55
come together. And a lot of that failure is
33:58
because they're not clearly articulating how their solution
34:04
solves someone else's problem. It comes down to a question,
34:08
something like this. Who do you help and how?
34:11
Yes, that's one of the first things we're going to discuss
34:14
over the next six weeks of Boost Your Business with Story Power.