Under the Radar: Singlife Financial Adviser’s CEO sheds light on growth in Singapore’s insurance industry, concerns surrounding investment-linked policies and what they mean for the firm.

Your Way Home with Hongbin Jeong · Dec 22, 2025 · 17m

It’s back to the financial services industry as we speak to a financial advisory firm that’s wholly owned by Singlife. Founded in 2016, Singlife Financial Advisers seeks to empower individuals to achieve financial freedom with its team of digitally enabled advisers, through innovative solutions that support its clients at every stage of their life. The firm primarily looks at four areas: (1) Protection through insurance, (2) Savings and retirement, (3) Investment, and finally (4) Legacy planning, and is now seeing increased demand for services across the board in Singapore given a…