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Ep 143: Lead Product: The Origin Story

The Lead Product is a fundamental part of the No BS Agency model.

It's something that I have been teaching for over eight years, not just in the branding space but in other industries as well. I've had people implement this in finance, in law, in all kinds of coaching, and more.

The Lead Product continues to be one of the biggest game changers in business. And I want to share with you how it all came about and how it evolved over a few years until it became what it is now.

Tune into this episode to hear:

How I learned to provide context when presenting creative work

Why it’s key to get…

The skinny

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