Why Libraries Matter More Than New Content
Netflix paid $15 billion for Paramount's back catalog access. Disney's real asset isn't Marvel—it's the vault.This episode explains why legacy content libraries are now the most valuable assets in media. The economics: library content has zero marginal production cost, generates perpetual licensing revenue, and provides catalog depth that reduces churn.The streaming wars are really a library acquisition war. Studios that sold their libraries in the 2010s made a catastrophic error.The takeaway: What this means for content strategy going forward.]]>
The skinny
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