SPOS #423 - The Marketing Performance Blueprint With Paul Roetzer

Thinking With Mitch Joel · Aug 17, 2014 · 1m

Welcome to episode #423 of Six Pixels Of Separation - The Twist Image Podcast. I have been in this business a long time. I was there before Google existed, and I watched the birth of search engine marketing as it's entire evolution to today. To think that brands still don't understand the power of performance-based marketing and look quizzically at marketing automation is astounding. As marketers, we've begged - for decades - to get better at knowing our consumers and being able to deliver a more personalized brand experience to them. And now... We have it. Here we are. I met Paul Roetzer a…