Latest / No BS Mastery Podcast
300. Emily Wilkins on Niching Down, Burning Out, and Coming Back Smarter
One of my star students, Emily Wilkins, joined me on the show a while back, to talk about how niching down blew up her business in the best way.
She’s back today for another candid behind-the-scenes chat about where her business is now after several years of implementing the No BS Model. We’re digging into different ways she’s iterated her offerings within the model, what worked well, what "kind of" worked, and ideas that did not pan out at all.
I know you’re going to learn so much from Emily and her journey.
Emily Wilkins, Founder and CEO of Marketing Metal, spent the first decade of her…
The skinny
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