Latest / Thinking With Mitch Joel
SPOS #393 - Content Shock With Shel Holtz And Mark W. Schaefer
Welcome to episode #393 of Six Pixels Of Separation - The Twist Image Podcast. Here is the definition of Content Shock from Mark W. Schaefer: "Content Shock is the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it." In short, it's getting more and more expensive and difficult for brands to create content in a world where consumers have a finite time to consume it all. Do you believe in this or do you not? Schaefer presented this theory (something I have blogged about on countless occasions with my own spin) on…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.