[EN] It is necessary to set appropriate limits in the protection of trade names

Vietnam Corporate Governance · May 14, 2026 · 10m

The increasing interaction between trademarks and trade names is raising important questions about the limits of intellectual property protection in Vietnam. This podcast explores how trade names — despite not requiring trademark registration — are increasingly being used in practice as brand identifiers on products, packaging and marketing materials, thereby creating legal obstacles for later-filed trademark applications. Through comparisons with the United States and the European Union, the discussion examines whether Vietnam should establish clearer legal thresholds and limitations for…