Genuin Connections: Episode 15 -- Sean Atkins, CEO at Dhar Mann Studios
What does it take to build a global storytelling brand from a YouTube channel? Sean Atkins, CEO of Dhar Mann Studios, has spent 20+ years following consumer behavior to its next destination — from cable to the early internet to streaming to the creator economy. Now he's running the largest scripted digital creator operation in the world, reaching 160 million followers and 300 million views every week.In this conversation, Sean and Genuin CMO (and podcast host) Matt Wurst get into the structural reasons brands need creators now, who really owns authenticity in a brand-creator partnership, and…
The skinny
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