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SPOS #419 - Cognitive Economics With Howard Moskowitz And Stephen Rappaport
Welcome to episode #419 of Six Pixels Of Separation - The Twist Image Podcast. Cherry Vanilla Dr. Pepper, zesty pickles, and extra chunky tomato sauce. None of these products would exist without Dr. Howard Moskowitz. His work has been immortalized in Malcolm Gladwell's TED Talk, Choice, Happiness And Spaghetti Sauce. The speech familiarized the world with his research on consumer segmentation. This work in horizontal-segmentation helps brands understand that their products should not be hierarchical in a world where different kinds of products suit different kinds of consumers. Now, Moskowitz…
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