Why It Matters: The power of influence, e-commerce influencer marketing in Southeast Asia

Your Way Home with Hongbin Jeong · Nov 6, 2023 · 11m

With the advent of social media, 'influencing' people has become an actual job. While influencer marketing is not a new concept, it has grown to be wildly popular in the past few years. As more companies devote their time and effort to influencer marketing tactics, how big is the power of influence in Southeast Asia and Singapore? Antoine Gross, General Manager, Southeast Asia and India, impact.com tells us. See omnystudio.com/listener for privacy information.