YouTube Is The Biggest Streamer In The World
YouTube hits 12.7% of TV usage — Nielsen data confirms YouTube is the dominant TV network. While we fight over Netflix vs. Disney, Google is winning the war for attention. In this episode of The Option, we discuss: Nielsen "The Gauge" data: YouTube (12.7%) vs Netflix (9%) The business model advantage: infinite inventory, zero production cost YouTube's move into the living room (CTV) and premium sports (NFL Sunday Ticket) The migration of TV ad dollars from broadcast/cable to YouTube Why YouTube is the true successor to Broadcast TV Key takeaway: The streaming war isn't Netflix vs. Disney…
The skinny
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