Latest / The Steve Harvey Morning Show / Ais York, The owner of York Promotions, his cultural live events and concerts promote mental health awareness.

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Ais York, The owner of York Promotions, his cultural live events and concerts promote mental health awareness. · The Steve Harvey Morning Show

• 0:05
  Speaker 1: Welcome to Money Making Conversations. It's the show that she
• 0:07
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• 0:10
  Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me
• 0:13
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• 0:16
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• 0:19
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• 0:24
  Speaker 1: time to hear from my man, Rashan McDonald. Money Making Conversations.
• 0:29
  Speaker 2: Here we go. Welcome, Welcome back to the show. I
• 0:32
  Speaker 2: say back, because you don't. You're back. You've been listening,
• 0:35
  Speaker 2: and I welcome you back to Money Making Conversation Masterclass.
• 0:39
  Speaker 2: I'm the host for Sean McDonald. I say every week,
• 0:41
  Speaker 2: the interviews and information that this show provides is for you,
• 0:45
  Speaker 2: and it's time to stop reading. And we do a
• 0:47
  Speaker 2: lot of reading. We do a lot of I want
• 0:49
  Speaker 2: to be like that person. I wish I could be
• 0:51
  Speaker 2: like that person, but we don't have the information, we
• 0:53
  Speaker 2: don't have the goals, we don't have the prep to
• 0:56
  Speaker 2: reach those goals that a lot of people are quite frankly,
• 0:59
  Speaker 2: we may not have to tell, so we should look
• 1:01
  Speaker 2: in the mirror and find out what our talent is.
• 1:03
  Speaker 2: And I always say leave with your gifts and they'll
• 1:05
  Speaker 2: let your friends, family of coworkers stop you from planning
• 1:09
  Speaker 2: or living your dreams. So let's get started. My guest
• 1:13
  Speaker 2: is East York Cut, the owner of York Promotions. His
• 1:15
  Speaker 2: cultural live events and concerts promote mental health awareness. He
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  Speaker 2: is a hospitality consultant and restaurant Google. East New York
• 1:23
  Speaker 2: is tackling the mental health crisis. Everything in his nation,
• 1:27
  Speaker 2: Everything in these events nationwide and other communities using his
• 1:30
  Speaker 2: Sole Healing Festivals, the annual R and B Sole Picnic
• 1:34
  Speaker 2: African and Caribbean Festival, and Miss New York offers one Stop.
• 1:38
  Speaker 2: I'm telling you you go to these events and you
• 1:40
  Speaker 2: want to stop sessions with licensed mental health therapists and
• 1:44
  Speaker 2: a panel of mental health experts who provide yog to
• 1:48
  Speaker 2: life or spiritual coaching right there on the spot at
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  Speaker 2: a concert unheard of. He is on the show to
• 1:54
  Speaker 2: discuss his career journey, his upcoming events, and why mental
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  Speaker 2: health awareness is so important. Please U from the Money
• 2:00
  Speaker 2: Making Conversation Masterclass, East York, Hey doing sir.
• 2:03
  Speaker 3: Hey, hey, I'm great.
• 2:05
  Speaker 4: How are you?
• 2:06
  Speaker 2: You know New York? I see, I see York. I
• 2:08
  Speaker 2: want to put New York in front. I want to
• 2:09
  Speaker 2: put new in front of it. Do you want to
• 2:10
  Speaker 2: put New York in front of it? I apologize?
• 2:14
  Speaker 3: So it's all good man.
• 2:16
  Speaker 2: Well you know your events. First of all, can you
• 2:22
  Speaker 2: give a little history of your background in the business.
• 2:24
  Speaker 2: I know I mentioned the hospitality consulting and restaurant guru
• 2:28
  Speaker 2: or what is your what is your background?
• 2:31
  Speaker 3: My background is I was I was born in New York,
• 2:34
  Speaker 3: but went to school went to Rutgers University in New Jersey.
• 2:38
  Speaker 3: And while I was at Rutgers, I learned the restaurant
• 2:41
  Speaker 3: and went I learned the restaurant industry at a restaurant
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  Speaker 3: called Delta's with a guy named Joshua Suggs who also
• 2:49
  Speaker 3: went to Rutgers and his uh his wife's Corretta. I.
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  Speaker 3: While working at the restaurant, I worked at a part
• 2:58
  Speaker 3: time at the Hilton Hotel High Hotel, so I learned
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  Speaker 3: hospitality and in the in the hotel industry as well,
• 3:07
  Speaker 3: where it was it was very disciplined. I began consulting
• 3:13
  Speaker 3: after that and on on other restaurants and their operations,
• 3:17
  Speaker 3: and I helped investors open restaurants in the New York
• 3:22
  Speaker 3: and New Jersey area. And then I moved to Atlanta
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  Speaker 3: actually in the late nineties as a consultant. I worked
• 3:30
  Speaker 3: on projects like Club Dreams Studio seventy two. You know,
• 3:35
  Speaker 3: big nightclub owners like Alex Kidwan helped him with some
• 3:39
  Speaker 3: projects he had, and so I just moved in that
• 3:42
  Speaker 3: space for for some years. And then I tried my
• 3:46
  Speaker 3: hand at being a restaurant toward myself with the restaurant
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  Speaker 3: on Auburn Avenue called Burger Bar Yep, Yep. I had
• 3:56
  Speaker 3: that restaurant going for about three and a half years.
• 3:58
  Speaker 3: And then this is around the third year I was open.
• 4:02
  Speaker 3: A fourth year I would say I was open, they
• 4:04
  Speaker 3: started to build on that street car project. I don't
• 4:07
  Speaker 3: know if you matter. And when that started. When that happened,
• 4:13
  Speaker 3: they actually cut the street off and they told us
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  Speaker 3: there's the businesses on that street that you know, you guys,
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  Speaker 3: you know this is this project will only take three months,
• 4:23
  Speaker 3: so you know, figure it out for three months, and
• 4:25
  Speaker 3: the project actually took over a year. During that time,
• 4:31
  Speaker 3: no one on the street can make money, you know,
• 4:32
  Speaker 3: us restaurants, no, none of the businesses, and so we
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  Speaker 3: complained to the city. But what I didn't did was
• 4:38
  Speaker 3: I turned my restaurant into a hospitality training center, and
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  Speaker 3: so I taught hospitality and so I started doing classes
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  Speaker 3: on management, everything from mixology, service, all all different parts
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  Speaker 3: of the business. And you know, I just said, you know,
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  Speaker 3: let me let me do that until until they until
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  Speaker 3: I can open up, until the street of the streetcar
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  Speaker 3: project is done.
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  Speaker 2: Let me ask you this now a burger bar, because
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  Speaker 2: I'm a I'm a burger man. I'll tell you right now,
• 5:06
  Speaker 2: I can't walk past a good burger with us. Now, burger,
• 5:09
  Speaker 2: what was your burger bar set up? Because I just
• 5:11
  Speaker 2: want to give a background because the restaurant and hospitality
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  Speaker 2: two separate things. But deal with people, deal with being
• 5:17
  Speaker 2: able to convince people through customer service, quality, you know,
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  Speaker 2: quality room, quality food. Now, let's go back to the
• 5:24
  Speaker 2: hospitality before we go back to the burger bar, because
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  Speaker 2: I want to talk about those burgers. Now, hospitality. What
• 5:30
  Speaker 2: makes a good hotel? What makes a hotel? Because I
• 5:33
  Speaker 2: know what I have, but there's a consistency that that
• 5:36
  Speaker 2: brings people back based on pricing too, So what makes
• 5:39
  Speaker 2: a good hotel.
• 5:42
  Speaker 3: To me, it's a combination of things. More importantly to
• 5:45
  Speaker 3: me is staff. The proper staff with the proper training.
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  Speaker 3: Staff to me is the key. And good staff are
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  Speaker 3: people who can who can anticipate guests wants to meet.
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  Speaker 3: To be honest with you, Shan, I think it's something
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  Speaker 3: that's in people right. You have to want to please
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  Speaker 3: people right, to be to be to be good in
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  Speaker 3: the hospitality and some of the best hotels across I've
• 6:14
  Speaker 3: traveled to some of the best hotels around the country,
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  Speaker 3: and the best serve that the best hotels come with
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  Speaker 3: the best servers of service. I would say, so staff
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  Speaker 3: is is key to me. That's that's that's number one.
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  Speaker 3: Everything else sort of falls in line. I think a
• 6:31
  Speaker 3: good restaurant cleanliness, quality is important, and again all that
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  Speaker 3: falls into anticipating guests wants and needs.
• 6:40
  Speaker 2: Now, you know, no before that we were talking to
• 6:43
  Speaker 2: East York restaurants in Atlanta. Then they're gonna start construction,
• 6:47
  Speaker 2: which is like a death nail to a lot of
• 6:49
  Speaker 2: you know, people can't get to you how you're gonna
• 6:51
  Speaker 2: sell your product, you know. Plus it looks uncomfortable in
• 6:55
  Speaker 2: that whole environment because people don't want to go anywhere
• 6:58
  Speaker 2: whereas a task or or to to to get to it. Now,
• 7:03
  Speaker 2: what was your menu like because you decided that the
• 7:06
  Speaker 2: burgers are something that you're going to put your brand behind.
• 7:09
  Speaker 2: Why burgers?
• 7:12
  Speaker 3: Because I felt like that too great American pastime, That's true.
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  Speaker 3: One thing that I can I would say as an American,
• 7:19
  Speaker 3: as a as a guy who was as a black
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  Speaker 3: man born in America, is we learned a lot of
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  Speaker 3: America's great pastimes and we kind of indulge in it
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  Speaker 3: when we when we when we when we want to
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  Speaker 3: feel comfortable. And burgers just one of them, just like
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  Speaker 3: milkshakes and you know all that other fun. You gotta
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  Speaker 3: have the fries now, so you know, let me do
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  Speaker 3: a good spin on burgers. And I did everything from
• 7:47
  Speaker 3: from from you know, uh fish burgers to you know,
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  Speaker 3: vegan burgers right and one of my one of my
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  Speaker 3: best sellers or something you don't like this, I did
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  Speaker 3: a one pound burger. Okay it was it was literally
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  Speaker 3: a pound a pound of meat, and I did a
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  Speaker 3: lot of the A lot of the university college football
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  Speaker 3: students used to stop in and challenge that one burger's.
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  Speaker 2: And I'm a big double meat guy. You know, so
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  Speaker 2: I know what one pound can do to you now.
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  Speaker 3: Yeah yeah, yeah, yeah, but yeah, you know, I mean
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  Speaker 3: I love it.
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  Speaker 2: And you know when you when you talk about the process,
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  Speaker 2: you know, because I've done some promotion in my day
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  Speaker 2: and and my whole thing, and you're right to be
• 8:34
  Speaker 2: a promoter. It's about pleasing. That was always my mindset,
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  Speaker 2: you know, wanting the customer to feel they got more
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  Speaker 2: for their money, you know, overvaluing the product, you know,
• 8:44
  Speaker 2: like I said, especially when you're dealing with black customers,
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  Speaker 2: because I always tell people, you know, they're all not
• 8:50
  Speaker 2: always their entertainment dollar isn't as disposable as it might
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  Speaker 2: be for a person who is not black and so,
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  Speaker 2: and a lot of things operate off that. It really
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  Speaker 2: does operate on the fish in the fifteenth those that's
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  Speaker 2: when the money's there, it's available to be entertained. And
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  Speaker 2: I used to set my concert dates or my event
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  Speaker 2: dates tied to those specific weekends because I felt that
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  Speaker 2: I sold tickets. Now now in hospitality, you're in restaurant business.
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  Speaker 2: Now you're going into these festivals, in these outdoor events.
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  Speaker 2: What made you courageous in that direct? What encouraged you
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  Speaker 2: to feel that you know something, I can do this,
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  Speaker 2: I can, I can I can convince three thousand, four
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  Speaker 2: thousand and ten thousand people to come to an.
• 9:34
  Speaker 3: Event, right right, Well, thanks for that question. So I
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  Speaker 3: launched your promotions in twenty sixteen. And to me, you know,
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  Speaker 3: I'd always dabbled into the promotion, you know, when I
• 9:48
  Speaker 3: was up North and High family was in entertainment, and
• 9:51
  Speaker 3: so what I did was to me, it was important
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  Speaker 3: to you know, in hospitality again, you learned people to
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  Speaker 3: anticipate people's want and need and I felt like I
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  Speaker 3: had a good grasp on that, and so it made
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  Speaker 3: me want to give them more of what they wanted
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  Speaker 3: and needed and so so so promotion was just sort
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  Speaker 3: of second nature to me, and you know, and so
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  Speaker 3: you know, and I wanted to elevate it. And one
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  Speaker 3: thing that one of the things that was important to
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  Speaker 3: me is giving people purposeful, meaningful experiences, you know, something
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  Speaker 3: that's not just about you know, bringing some entertainer, some
• 10:32
  Speaker 3: rappers and somebody to sing. I'm talking about an event, producing,
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  Speaker 3: curating events that people want to come to and that
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  Speaker 3: they actually get something out of, like you said, Raissan,
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  Speaker 3: something that they feel like I got something out of this.
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  Speaker 2: You know, because that's important because a lot of people
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  Speaker 2: understand that, because you know it as a promoter and
• 10:53
  Speaker 2: as an event planner, it's a lot of people approach
• 10:56
  Speaker 2: have approached me, let's do this, Let's do this. But
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  Speaker 2: if I could understand how the actual customer got something
• 11:03
  Speaker 2: out of it? Now, you know, because you know as
• 11:05
  Speaker 2: a promoter or or or an event planner, you know
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  Speaker 2: you can. You're gonna benefit if there if you have
• 11:10
  Speaker 2: your budget and a certain amount of people show up,
• 11:13
  Speaker 2: then there's a profit margin and you're going to benefit
• 11:15
  Speaker 2: from the profit margin. Now if they don't, if they
• 11:18
  Speaker 2: show up, what about the customer? Did they benefit? And
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  Speaker 2: I think a lot of people, a lot of promoters
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  Speaker 2: don't see that, and that doesn't achieve longevity. And from
• 11:27
  Speaker 2: my from my understanding, because you have that carrying factor,
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  Speaker 2: that hospitality mentality, that customer service mentality that leads to
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  Speaker 2: your events being successful.
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  Speaker 3: Correct, you know, I felt like I wanted, you know,
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  Speaker 3: to get away from again when I when I moved
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  Speaker 3: away from the hospital the restaurant business. You know, I
• 11:49
  Speaker 3: was capped at fifteen percent profit margin to me, to me,
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  Speaker 3: it was important to sort of scale that the idea
• 11:57
  Speaker 3: of pleasing people of you know, and again anticipating the
• 12:01
  Speaker 3: want to leeds and delivering it. But yeah, you know,
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  Speaker 3: you know, growing it, growing it to the level where
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  Speaker 3: you are sort of getting curating experiences for them and
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  Speaker 3: to make them feel like they're getting something out of
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  Speaker 3: it was very.
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  Speaker 2: Important, you know. You know. The thing about it is,
• 12:17
  Speaker 2: you know, like I said, people always say, you know,
• 12:19
  Speaker 2: behind every great man, there's a great woman, behind every talent,
• 12:22
  Speaker 2: there's a great manager, behind every great production, there's a
• 12:26
  Speaker 2: great producer. And I'm saying that in this situation, you're
• 12:30
  Speaker 2: producing these events around the city, like the Arts Atlanta
• 12:35
  Speaker 2: at the Underground Atlanta, Camp Creek, Soul Fast, the Beach State,
• 12:39
  Speaker 2: which is an all white block party, you know, Spicing
• 12:42
  Speaker 2: Beats at the Underground Atlanta. You know. Then you have
• 12:45
  Speaker 2: the Atlanta African Caribbean Festival and then the Social There
• 12:49
  Speaker 2: Festival at the Central Park in Atlanta. These are events
• 12:52
  Speaker 2: because my show broadcast nationwide. You know, look at you know,
• 12:56
  Speaker 2: is there a website they can go to where they
• 12:58
  Speaker 2: see these calendar events and they can tell their cus
• 13:01
  Speaker 2: or their relatives or they can plan a visit to
• 13:03
  Speaker 2: come to your events. Where can they go to find
• 13:06
  Speaker 2: these events on your WEBSITEAST?
• 13:09
  Speaker 3: Oh, yeah, they can go to York Promotions dot com.
• 13:11
  Speaker 3: And as soon as they go there's y or r
• 13:13
  Speaker 3: K Promotions plural dot com. And then as soon as
• 13:17
  Speaker 3: they go there, they'll start They'll see the list of
• 13:20
  Speaker 3: events that we have curiated throughout the year. And you know,
• 13:24
  Speaker 3: we change it frequently because we always add stuff on
• 13:27
  Speaker 3: as we are taking some of these events on tour.
• 13:31
  Speaker 3: But yeah, no, definitely they go to the website www
• 13:33
  Speaker 3: dot York Promotions dot com and they will see everything there.
• 13:38
  Speaker 2: You know, it's really interesting because you know, East, when
• 13:40
  Speaker 2: I've when I've listened to you, you know you're you're promoter,
• 13:43
  Speaker 2: so you know there's an unknown factor to you. You know,
• 13:46
  Speaker 2: you're not let's strow out a name. You're not a
• 13:48
  Speaker 2: celebrity of Ricket Smiley or some other famous person uh Mariteria,
• 13:53
  Speaker 2: Anthony Anderson, people aison, but you are really the star.
• 13:58
  Speaker 2: But don't nobody know that for these events? So you
• 14:01
  Speaker 2: get this, You get to walk around, you get to
• 14:04
  Speaker 2: get to see people and from a from a personal
• 14:07
  Speaker 2: standpoint or ask questions.
• 14:09
  Speaker 5: How does that?
• 14:10
  Speaker 2: How does that? How does what's that? Experience, like when
• 14:13
  Speaker 2: you at your event and you get to see it
• 14:16
  Speaker 2: from a from a from a kind of like a background,
• 14:19
  Speaker 2: but you but you're the one that's producing it.
• 14:23
  Speaker 3: It's not the experiences. It feels very good. You know,
• 14:26
  Speaker 3: we've built and you've done this to it. So we
• 14:28
  Speaker 3: built great relationships with talent and their management. And what
• 14:32
  Speaker 3: a lot of people don't see is we tend to
• 14:35
  Speaker 3: dial into their their struggles as well. And what I
• 14:40
  Speaker 3: mean by that is a lot of times when people
• 14:42
  Speaker 3: are not doing that, they're not on tour, you have
• 14:45
  Speaker 3: to ask yourself, well, what are they doing on their
• 14:47
  Speaker 3: past time as they're trying to fill filling their time
• 14:50
  Speaker 3: with money making opportunities, right, you know, we become sort
• 14:54
  Speaker 3: of the second people they call.
• 14:56
  Speaker 2: Absolutely right, absolutely, you know, I'm talking to East yorkman
• 15:01
  Speaker 2: of York Promotions. He's a lot of events that nationwide,
• 15:05
  Speaker 2: not just Atlanta, but more importantly, we focused on his
• 15:08
  Speaker 2: Atlanta events where he provides mental health awareness. When we
• 15:12
  Speaker 2: come back, we're going to talk about why is that important,
• 15:15
  Speaker 2: how it works at his events, But more importantly, if
• 15:18
  Speaker 2: you want to talk to him, call us. He's making
• 15:20
  Speaker 2: a difference in the community by providing mental health awareness
• 15:25
  Speaker 2: counselors at his events.
• 15:28
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  Speaker 5: Now let's return to Money Making Conversations Masterclass with Rashaun McDonald.
• 17:49
  Speaker 2: I'm speaking to Is York, the owner of York Promotion
• 17:52
  Speaker 2: as York promotions. He's a cultural live events expert concerts
• 17:57
  Speaker 2: that promote mental health awareness doing the event. Now you
• 18:01
  Speaker 2: have an event coming up and and you chose, well,
• 18:04
  Speaker 2: this interesting part about you. You're not afraid of going
• 18:07
  Speaker 2: into territories that people have told you won't work. And
• 18:12
  Speaker 2: just speaking globally to my audience, there's an area in
• 18:14
  Speaker 2: Atlanta called the Atlanta Underground and it was very popular
• 18:18
  Speaker 2: one time, and then all of a sudden basically just
• 18:20
  Speaker 2: died off. And now they're trying to bring it back.
• 18:24
  Speaker 2: And my man, mister York decided he's going to take
• 18:27
  Speaker 2: on his events down there, and it's proven to be
• 18:31
  Speaker 2: an event that's proven to be very popular. But more importantly,
• 18:35
  Speaker 2: it's reinvigorating a part of the community that had died
• 18:39
  Speaker 2: off or people had no value. How is it important
• 18:43
  Speaker 2: and how did you conceptualize, mister York that going to
• 18:47
  Speaker 2: Atlanta Underground, an area of Atlanta which people have written off.
• 18:52
  Speaker 2: People said, hey, don't go down there. They got crying
• 18:54
  Speaker 2: people gonna go. You would never make it, But you
• 18:56
  Speaker 2: decided to go against the grain.
• 18:58
  Speaker 3: Why well, or sean to me, I felt like it
• 19:05
  Speaker 3: was important to speak to the pride of Atlanta when
• 19:10
  Speaker 3: when we activated Atlanta and in a certain way, I
• 19:14
  Speaker 3: was trying to figure out what where, what areas, or
• 19:19
  Speaker 3: what things the does Atlanta have that represents its pride?
• 19:23
  Speaker 3: And the underground was one of us, this nostalgic place
• 19:25
  Speaker 3: that everyone spoke about, even people from around the country.
• 19:28
  Speaker 3: When it came to Atlanta. They knew about the underground.
• 19:31
  Speaker 3: Rappers had it in their songs, et cetera. So when
• 19:34
  Speaker 3: you yep, and then when I went there, I was like, Wow,
• 19:37
  Speaker 3: this can't be this underground, this great underground that everyone
• 19:39
  Speaker 3: spoke of. And so the idea came and I said,
• 19:44
  Speaker 3: you know what, I'm inspired to do an art event
• 19:48
  Speaker 3: and art driven event there to speak to the art
• 19:52
  Speaker 3: or creative community here in Atlanta, make them come out,
• 19:55
  Speaker 3: come back out to the underground, let them feel it.
• 19:59
  Speaker 3: And you know, art it's so raw right, almost had
• 20:03
  Speaker 3: no definition. It's just raw. And the underground to me
• 20:06
  Speaker 3: was raw. So I said, let's use the underground and
• 20:11
  Speaker 3: let's let's let's sort of make it our canvas and
• 20:14
  Speaker 3: bring in Atlanta creatives and have them just sort of
• 20:17
  Speaker 3: go crazy. And so we touch on every all the
• 20:20
  Speaker 3: different creative spaces from you.
• 20:21
  Speaker 2: But let me ask you this question, Joe, how many
• 20:24
  Speaker 2: people thought you were crazy? Are you out of your mind?
• 20:27
  Speaker 2: You felt that, hey, this is a great idea, but
• 20:30
  Speaker 2: this is not the right idea. How many people thought that?
• 20:33
  Speaker 3: They all did? They all did? They all did? They said, listen,
• 20:37
  Speaker 3: we're not going back down there, and you can go
• 20:38
  Speaker 3: down there. We're not going back.
• 20:44
  Speaker 2: But in the midst of all this mental health you know,
• 20:48
  Speaker 2: you know, I know, we jokingly used the word crazy,
• 20:50
  Speaker 2: that which is associated sometimes when you were talking about
• 20:53
  Speaker 2: people who are mentally not stable, and a lot of
• 20:57
  Speaker 2: these words have not become PC. You have to watch
• 20:59
  Speaker 2: how you use to our word which you years back.
• 21:02
  Speaker 2: You could say those words publicly and people will not
• 21:05
  Speaker 2: take offense to them. Now, mental health awareness, we all
• 21:08
  Speaker 2: know in the black community, that's a word that mental
• 21:11
  Speaker 2: health that Black people run from people. They don't want
• 21:13
  Speaker 2: to acknowledge stress. They don't want to we don't even
• 21:16
  Speaker 2: want to loted hot blood pressure, let alone mental stress. Now,
• 21:20
  Speaker 2: why mental health awareness at your event?
• 21:24
  Speaker 3: Well, you know, mental health challenges are real and the
• 21:28
  Speaker 3: plays the black community, we all know this. We wanted
• 21:32
  Speaker 3: to take advantage of all the large gatherings in these
• 21:35
  Speaker 3: events and use them as a safe space for people
• 21:37
  Speaker 3: to come and enjoy our food, music culture and be
• 21:41
  Speaker 3: exposed to opportunities, you know, to learn best practices and
• 21:45
  Speaker 3: coping mechanisms for healing and uh you know, holistic health
• 21:51
  Speaker 3: through complementary soul healing chats with licensed therapists you know.
• 21:56
  Speaker 3: I event attendees, you know, they get to sit down
• 21:58
  Speaker 3: and talk to therapis is you know who look at
• 22:01
  Speaker 3: them and they address their challenges and you know, and
• 22:06
  Speaker 3: they it has has a great impact for them for
• 22:11
  Speaker 3: their families. You know. You also get to learn your
• 22:13
  Speaker 3: good meditation, you know, and and other mechanisms to help
• 22:17
  Speaker 3: you help you cope and deal fall under the backdrop
• 22:21
  Speaker 3: of a festival.
• 22:22
  Speaker 2: You know. And it's really interesting because uh, I tell
• 22:25
  Speaker 2: us I got a phone call. Let me take this
• 22:27
  Speaker 2: phone cause I don't one of don't want them them
• 22:29
  Speaker 2: hold on to a demeta. Uh are you on the line.
• 22:31
  Speaker 2: This is Rushan McDonald. You're also speaking of mister East
• 22:35
  Speaker 2: East York of York Promotions. What is your question?
• 22:38
  Speaker 5: Hi?
• 22:38
  Speaker 9: Good after them calling to sign out now and get
• 22:41
  Speaker 9: involved as a volunteer or any other way that may
• 22:47
  Speaker 9: made me Mister York may need help.
• 22:49
  Speaker 2: Well, they line it up now for you, mister York.
• 22:51
  Speaker 2: They hear, they hear what you're doing for the community.
• 22:54
  Speaker 2: You know, you're not just selling tickets, but you're selling health,
• 22:57
  Speaker 2: You're selling uh oh, you're selling change. And I think
• 23:00
  Speaker 2: that's the motivating factor behind why I brought you on
• 23:02
  Speaker 2: the show, because you know, we all can go to
• 23:05
  Speaker 2: a concert, but do we go to a concert where
• 23:07
  Speaker 2: you actually know the promoter cares about you? And that's
• 23:11
  Speaker 2: what you do. Now, please explain. Our name is the Meter.
• 23:14
  Speaker 2: How could she get involved as a volunteer, a person
• 23:16
  Speaker 2: who wants to be involved with your concerts? Or there
• 23:20
  Speaker 2: a contact line? Please talk to her?
• 23:22
  Speaker 3: Yes, how are you? And thank you for the call.
• 23:26
  Speaker 3: We invite all help and uh obviously you know it
• 23:29
  Speaker 3: takes a lot to produce these things, so but you
• 23:32
  Speaker 3: can you can email lead direct actually at ais at
• 23:37
  Speaker 3: your promotions dot com. You know I'm always checking my emails.
• 23:42
  Speaker 3: And again we all we encourage help, you know in
• 23:45
  Speaker 3: every way.
• 23:46
  Speaker 2: And did you have any of the questions the Meter?
• 23:48
  Speaker 10: No, that's it, Thank you very much. I'm definitely on
• 23:51
  Speaker 10: a health and wellness journey and just to know that
• 23:55
  Speaker 10: somebody is interested in that more than just like you said,
• 23:59
  Speaker 10: just entertainment, So well, you.
• 24:01
  Speaker 2: Know, sometimes that's how you have to reach people, you know,
• 24:04
  Speaker 2: because you know I used to do stand up comedy,
• 24:07
  Speaker 2: and as a stand up comedian, you know, I used
• 24:09
  Speaker 2: to go on stage. I always knew that people in
• 24:12
  Speaker 2: that audience had issues and they and I'm saying, with
• 24:16
  Speaker 2: life issues. You know, work all day, they might they
• 24:18
  Speaker 2: might have an argument with their wife or their husband,
• 24:21
  Speaker 2: or they may have gotten fired. They may have they
• 24:24
  Speaker 2: might not have a job, and so I knew it's
• 24:26
  Speaker 2: a stand up I was dealing with a lot of
• 24:29
  Speaker 2: issues that I was not aware of on that stage,
• 24:33
  Speaker 2: and my number one job was to entertain them. My
• 24:35
  Speaker 2: number one job was for an hour or forty five minutes,
• 24:39
  Speaker 2: however long I was on stage, was to make them
• 24:41
  Speaker 2: forget about all that crisis that that they walked away from,
• 24:46
  Speaker 2: that they have to return to when I said good night.
• 24:49
  Speaker 2: And that's why I'm attracted to what you're trying to do, York,
• 24:53
  Speaker 2: because that was my mentality as a performer. And at
• 24:57
  Speaker 2: your event, you're taking this step further. You have and
• 25:00
  Speaker 2: licensed therapists at your events.
• 25:03
  Speaker 3: Correct, Yes we are, Yes, we do yep, and we
• 25:07
  Speaker 3: get you get to sit down with them for at
• 25:11
  Speaker 3: least six minutes and and talk and just open up.
• 25:14
  Speaker 2: Wow. And so let's go back to your events. Now
• 25:16
  Speaker 2: you got the Arts Atlanta is every First Friday at
• 25:20
  Speaker 2: the Atlanta Underground.
• 25:22
  Speaker 3: Yes, it is every first Friday. Next one's coming up September.
• 25:25
  Speaker 2: First, and then after that October sixth, and then November third.
• 25:28
  Speaker 2: Every first Friday, it's called the Arts Atlanta at the
• 25:31
  Speaker 2: Atlanta Underground that we talked about. What is that nighttime event?
• 25:34
  Speaker 3: Yeah, we start at nine pm and we go to
• 25:37
  Speaker 3: three am. Actually lavings people, some people. Some people hang
• 25:40
  Speaker 3: out to three am.
• 25:42
  Speaker 2: I tell you right now, I'm old school. I RuSHA
• 25:46
  Speaker 2: go say goodbye by one o'clock because that's what time
• 25:48
  Speaker 2: the clubs close. Back in my day, they played the
• 25:50
  Speaker 2: country song and then I say it's time to go.
• 25:52
  Speaker 2: They put it on the Country West. The music they're
• 25:54
  Speaker 2: trying to run us out of. Yea, but the beauty
• 25:56
  Speaker 2: of it. As we wrap up this interview, mister York,
• 25:59
  Speaker 2: what exact it goes on at that event, the Arts Atlanta,
• 26:03
  Speaker 2: that happens the first Friday at the Underground in Atlanta,
• 26:07
  Speaker 2: every first Friday. What is the what is the entertainment,
• 26:11
  Speaker 2: and what is the accomplishment as we wrap this interview up.
• 26:14
  Speaker 3: Okay, it's an immersive art experience. But when you come
• 26:16
  Speaker 3: you experience all different forms of art. So we have
• 26:20
  Speaker 3: regular we have art, we have film, music, we have comedy,
• 26:24
  Speaker 3: we have dance, we even have DJs. We have food.
• 26:27
  Speaker 3: So when you come there, again, it's an immersive art experience.
• 26:30
  Speaker 3: So it's sensory overloads. Art sensory overload and so so you.
• 26:34
  Speaker 2: Have you have tap two autists, you have films, movies
• 26:39
  Speaker 2: that are being played. Like I said, you have food
• 26:42
  Speaker 2: so people can dream. You have great security. All these
• 26:47
  Speaker 2: things are important that you want people to know down
• 26:49
  Speaker 2: that they come into a very safe environment, a very
• 26:52
  Speaker 2: friendly environment. And I'm assuming a very diverse environment too,
• 26:56
  Speaker 2: racially as well.
• 26:57
  Speaker 3: Correct, Yes, very diverse racially. People from all walk to life.
• 27:02
  Speaker 3: I've met father I've met grandfathers sitting enjoying experience with
• 27:07
  Speaker 3: their sons and grandsons, three generations of families just enjoying
• 27:13
  Speaker 3: the experience. So yeah, people from all walks of life,
• 27:16
  Speaker 3: all types of people.
• 27:17
  Speaker 2: Congratulations again, tell us how we can reach you, tell
• 27:19
  Speaker 2: us about your website again, thank you for coming on
• 27:21
  Speaker 2: money making conversation. How do we get in touch with you?
• 27:24
  Speaker 3: You can get in touch with me at your www.
• 27:28
  Speaker 3: Dot York Promotions dot com or ai s at your
• 27:31
  Speaker 3: promotions dot com. And then also I want to throw
• 27:33
  Speaker 3: in there, but Sean, we got the big event with
• 27:35
  Speaker 3: Jermain Decree Social Death Festival and that's again a mental
• 27:38
  Speaker 3: health initiative. Wow October seventh and eight, Salay Sunday.
• 27:42
  Speaker 2: I want to make sure, well, guess what we bring
• 27:44
  Speaker 2: you back for that event because I think, because you know,
• 27:47
  Speaker 2: this is more than just an interview about a concert.
• 27:49
  Speaker 2: This about our community supporting an initiative that you've you've
• 27:54
  Speaker 2: ingrained into your process. You know your events, and like
• 27:57
  Speaker 2: I said, reason I have to commend you on that
• 27:59
  Speaker 2: because I've done a lot of concerts. I've done music
• 28:02
  Speaker 2: concerts and up comedy concerts, created the Hoodie Awards and
• 28:06
  Speaker 2: the Neighborhood Awards, and I never in my mind thought
• 28:10
  Speaker 2: this was an option or even thought in this direction.
• 28:12
  Speaker 2: But as a performer, I knew that I was exercising
• 28:16
  Speaker 2: a lot of demons from people when they was when
• 28:19
  Speaker 2: I was on stage making them laugh. So I knew
• 28:22
  Speaker 2: from that standpoint, my duties, my responsibilities is as a performer,
• 28:26
  Speaker 2: but you as a promoter at taking a one step
• 28:29
  Speaker 2: because you're having people there to assist people. You know,
• 28:33
  Speaker 2: they go on stage, they let them know the facilities
• 28:37
  Speaker 2: and back if you go back there and talk to
• 28:39
  Speaker 2: a counselor all that in the process of a show.
• 28:42
  Speaker 2: It's an amazing thing. I definitely want to invite you
• 28:44
  Speaker 2: back for the Social Death event that's in October because
• 28:48
  Speaker 2: this is about community and we making a big push
• 28:51
  Speaker 2: on this show about mental health awareness in the black community.
• 28:54
  Speaker 2: We don't want to shove it down people's throat, but
• 28:56
  Speaker 2: I think the way you're doing it makes it edible. Okay,
• 28:59
  Speaker 2: So I want to thank you for coming on the
• 29:01
  Speaker 2: show East York and we talked soon.
• 29:02
  Speaker 3: Okay, my friend, thank you, brother, Thank you York.
• 29:05
  Speaker 2: Promotions dot com. That's where you can reach him in
• 29:07
  Speaker 2: all his events.
• 29:10
  Speaker 5: Let me tell you about the host of Moneymaking Conversations,
• 29:13
  Speaker 5: Rushan McDonald. Rushan's a two time Emmy Award winner, three
• 29:17
  Speaker 5: time NAACP Image Award winner, sitcom writer, stand up comic,
• 29:22
  Speaker 5: and former IBM executive. Thank you for joining us for
• 29:26
  Speaker 5: this edition of Money Making Conversations Masterclass money Making Conversations
• 29:31
  Speaker 5: Masterclass with Rushan McDonald is produced by thirty eight to
• 29:35
  Speaker 5: fifteen Media Inc. More information about thirty eight to fifteen
• 29:38
  Speaker 5: Media Inc. Is available at thirty eight to fifteen media
• 29:42
  Speaker 5: dot com. And always remember to lead with your gifts.