SPOS #296 - The Art Of The Pitch With Peter Coughter

Thinking With Mitch Joel · Mar 11, 2012 · 1m

Welcome to episode #296 of Six Pixels Of Separation - The Twist Image Podcast. I picked up the business book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business, by Peter Coughter and could not put it down. My agency, Twist Image, was in the midst of a massive new business pitch and the book happened to fall into my lap at the perfect time. I devoured and loved the book. I learned a ton about the new business pitch process, and Coughter does a fantastic job of reframing what, exactly, needs to happen when a company pitches. The good news is that we won the business…