Profiting on Content, Supply Chain Strikes, and Disney Logistics EP71 Cyberly
Most companies think about content marketing wrong. Some common misconceptions include: –“Too expensive” –“I don’t want to manage/invest in it” –“What's the ROI of this one blog post? Or a podcast?” –“The barrier of entry is too difficult” We use these types of misconceptions to talk ourselves out of attempting a bold content marketing strategy to begin with. But what if we shifted our mindset into thinking content marketing is a cost center and instead, turned content marketing into a profit center? Also in today’s show: →Disney Logistics →Freightwaves host Thomas Wasson breaks down the…
The skinny
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