SPOS #514 - Small Data With Martin Lindstrom

Thinking With Mitch Joel · May 15, 2016 · 1m

Welcome to episode #514 of Six Pixels Of Separation - The Mirum Podcast. He's got a big brain, and he's always thinking about marketing, advertising and brands. You can hear the excitement in his voice. Martin Lindstrom was made for this business. He has a unique sense of curiosity mixed with academics and layers it all on top with science. He doesn't guess why people make the choices that they make. He dives in deep and cracks the nut open as to why. In a world of big data and analytics, Martin's latest book is, Small Data - The Tiny Clues That Uncover Huge Trends, and it bucks the system…