The More Digital the Buying Journey Gets, the More Human It Needs to Feel
The way customers shop for vehicles may be changing quickly, but an opportunity to create meaningful connections and a memorable experience hasn’t.In this episode of Dealer Tech Tuesdays, Thomas Ieracitano, The Digital Car Guy, joins the conversation to explore what customer engagement looks like when the first interaction may happen online long before a shopper walks into the showroom.Stronger engagement is the goal and a more useful question to ask is: Are we creating conversations that actually help customers move forward?Thomas believes it's essential to ask customers how they want to…
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