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Michigan Business Beat | George Cook, TARUS – Mfg. Innovation, Vertical Integration & VERAX ERP
Chris Holman welcomes George Cook, VP of Sales and Marketing for TARUS, Sterling Heights, MI. Welcome George, please tell us about TARUS? As a finalist for the 2025 Manufacturing Innovation Excellence Award, from the MMA, what does this recognition say about the future role of vertically integrated technology companies like TARUS in shaping the next generation of manufacturing operations? From a business strategy standpoint, what drove the decision to apply an innovation mindset to developing an in-house ERP platform like VERAX? VERAX is described as “created by manufacturers for…
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