Michigan Business Beat | Erin Kaylor, BIGGBY COFFEE, From Michigan Brand to National Powerhouse

Michigan Business Network · Apr 24, 2026 · 6m

Chris Holman welcomes back Erin Kaylor, President of BIGGBY® COFFEE, East Lansing, MI. Welcome back Erin, BIGGBY was recently ranked the #2 coffee chain nationally. What do you think drove that recognition? You’ve managed to stand out in a very crowded coffee market. What is BIGGBY doing differently from competitors? Your brand recently went through a visual refresh. What was the strategy behind that, and what impact are you seeing so far? BIGGBY has talked about a goal of becoming a $1 billion company by 2028. What does that growth roadmap look like? As a Michigan-based company gaining…