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Culture Club: Increasing popularity of drinks for the wellness conscious
Wellness drinks are one of the biggest beverage trends in the last few years, and we do not expect this craze to budge in the coming years. From coconut water and juice cleanses to kombuchas and kefirs, wellness is infiltrating our diets, menus, and office coffee machine conversations. But what does ‘wellness’ actually mean for a beverage? And how can we mix wellness drinks into our favourite alcohol beverage? Victoire Desvigne, General Manager Asia, Fever-Tree shares more with us. See omnystudio.com/listener for privacy information.
The skinny
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