Transcript

The Hilarious Reason Behind Charli XCX’s Iconic Green 'brat' Album Cover · Direct From Hollywood with Ryan Seacrest

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Speaker 1: Direct from Hollywood with Ryan Seacrest.
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Speaker 2: When they analyzed the most influential and definitive album covers
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Speaker 2: of this era. One of the first that we'll get
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Speaker 2: mentioned is Charlie XCX's stark, monotone colored Brat. The entire
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Speaker 2: design is literally just pea soup green and the word
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Speaker 2: Bratt spelled out in lowercase font very unceremoniously. It looks
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Speaker 2: like it was made in Microsoft paint in about three minutes.
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Speaker 2: But that simple image and the music contained inside spawned
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Speaker 2: an entire movement. It's called Brat's Summer, and that green
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Speaker 2: color was also everywhere, which makes it all seem like
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Speaker 2: a brilliant marketing strategy now. But Charlie admits she was
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Speaker 2: just trying to save some coin, telling Zane Low, I
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Speaker 2: was literally thinking this album is not going to appeal
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Speaker 2: to a lot of people. I thought maybe I'd do
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Speaker 2: a press shoot and also save some money on the
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Speaker 2: album cover. And everyone was like, that's the stupidest idea ever.
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Speaker 2: But Charlie followed through and the rest, as you know,
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Speaker 2: is history. Her new version of it Bratt, and it's
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Speaker 2: completely different, but also still Bratt is out now.
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Speaker 1: That's Direct from Hollywood