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SPOS #308 - Return On Influence With Mark W. Schaefer
Welcome to episode #308 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. While this is already a very contentious issue, it seems like marketers are the first ones in the door on this. We see this as a prime opportunity to tip the scales by better understanding who is complaining about us and who is…
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