11 Years and Counting: The Creative Chief Who Outlasted His Own Rule
After building some of advertising's most iconic campaigns — Sonic's "two guys," Southwest's "Now Free to Move" — Brian walked away from agency life to become the client. Eleven years later, he's still there, having built Garmin's 110-person in-house creative team from the ground up inside a famously engineering-led company. This conversation goes past the campaign highlight reel into the real tension of in-housing: how to stay creatively hungry without an agency's survival pressure, how to earn trust from an organization that didn't believe in emotional storytelling, and why "thank you…
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