Your Home's Price Doesn't Matter If This Is Wrong

The Ottawa Real Estate Podcast · Apr 22, 2026 · 30m

Most people listing their home right now are focused on the wrong things entirely, and it is costing them offers they never even know they missed.In this episode Paul sits down with Frances Ebbrell, a real estate agent who has built her approach around something most agents never talk about: emotional storytelling. Frances breaks down why selling a home has nothing to do with listing its features and everything to do with making a buyer feel something the moment they walk through the door or read the listing description. She explains the difference between a home that sits and a home that…