Episode 196 - Anthony Iannarino - Becoming The Trusted Advisor

Maximize Your Influence · Jul 11, 2017 · 1m

Anthony Iannarino - Becoming The Trusted Advisor What Is Not Advice Your product is not advice. Nor is your service. Nor are the solutions that you happen to sell. The features, benefits, and advantages of what you sell are not advice either. Your management team isn't advice, and as impressive as your board members may be, they aren't advice. You know what else isn't advice? All of your locations, and all of the logos of the big, recognizable, widely-admired companies you serve. As remarkable as your clients are, they are not advice. Your differentiation strategy isn't advice either. The…