Latest / Leading Leaders Podcast with J Loren Norris / 5/7/2026 BILLIONAIRE STATUS IS STATE OF MIND MORE THAN MONEY

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5/7/2026 BILLIONAIRE STATUS IS STATE OF MIND MORE THAN MONEY · Leading Leaders Podcast with J Loren Norris

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Until your money is making babies, you might have cash
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flow, but you won't have wealth. That's what he told me.
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And I looked at him like he had three heads because I had no
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idea what he was talking about. That's what I want to talk about
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I'm Jay Lauren Norris with leading Leaders Podcast.
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I am not a millionaire. I'm not a billionaire.
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I'm not a highly wealthy person. If you were to look at the four
1:24
of five billion, I am probably not on the list.
1:29
Ironically though, just based on the last few years, we're
1:34
actually in like the top 10% of the world when it comes to
1:37
income. Which is really sad because
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that's still not enough week to week sometimes just to keep the
1:45
lights on. Literally.
1:49
But there's something that you got to understand about wealth
1:53
that I've spent five decades simply not knowing.
2:01
There's a lot to be said for being able to go to the bank and
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say, hey, I want to buy a boat, I need to make a little
2:08
withdrawal, I need to transfer the money to buy a house, and
2:11
the down payment is just a breeze. 400,000 couple million,
2:17
who cares? I I was listening to an
2:20
interview recently and the interview guest said, you know,
2:23
that kind of therapy is very expensive.
2:25
It's like $25,000 in treatment and, and you got to have at
2:29
least four of them. And the host said, oh, so about
2:33
100 grand, yeah, not a problem. I wish I could say 100 grand,
2:38
not a problem. I'm not in that place yet.
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But here's what I have discovered along the way.
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Most people who fret like I have most of my life about money do
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so thinking that money is the solution.
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The amount of money. If I just had one more comma in
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my bank deposits. If I just had one extra paycheck
3:06
each month. Been working with a client who
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recently pointed out a great factor.
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They said, you know, I we used to work with the companies, a
3:15
multi $1,000,000 company with a great leader.
3:18
And what I found is that success hides dysfunction really well.
3:25
Oh, that's a harsh 1. How many times have you heard?
3:29
I know people with a lot of money and they're not happy.
3:32
I, I've heard people say, I've heard John Maxwell say, I've
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heard him say face to face sitting in the room with him
3:38
around lunch. I've heard him say, look, money
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doesn't make you happy. It just gives you options.
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Sometimes those options will make you happy.
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And we ask him, what do you mean by that?
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What kind of options are you talking about?
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He said, look, I, I like to drive.
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I like to drive myself when I have the chance, but I don't
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always need to. And I do have a driver when that
4:01
opportunity is there. But when I can drive myself, I
4:04
do. And I came out one day to get in
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my car and realized I had a flat tire.
4:08
I was already in a suit. I didn't want to change my own
4:10
tire. And I picked up the phone and I
4:12
called a ride and my driver showed up and took me where I
4:14
needed to go. He said 20 years ago, 30 years
4:18
ago, back in the days when I was pastoring a church, that was not
4:22
an option. My option was go back in, change
4:25
into some scrubby clothes, change my tire, take another
4:27
shower, put my suit back on, and then I could go where I was
4:30
supposed to go. But picking up the phone and
4:32
calling somebody else to provide my ride and someone else to fix
4:35
my flat when I didn't have money, I didn't have those
4:39
options. And maybe you haven't lived on
4:44
the edge of just getting by where you have to decide, is it
4:49
car insurance or is it the cell phone bill?
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Is it car insurance, the cell phone bill, or the electric
4:53
bill? If you've never lived there,
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that's a whole new level of stress.
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I watched my mom struggle through that for a long time.
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Do we put the tail light in when the tail light goes out?
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Because, you know, that bulb, it's 10 bucks.
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Well, but if I take the 10 bucks out of the account now, do I
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even have the money to keep the lights on?
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But if I don't fix the tail light, do I get a ticket?
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And that ticket could be a couple of 100 bucks.
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And you know that then it's just compounding, right?
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See, there are people who live right there, right on the edge
5:28
of how do I decide today which of the priorities of bills in my
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life am I going to take care of because I can't based on cash
5:36
flow, take care of all of them. Then there are people who live
5:40
on the other side of that problem.
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I listen to a a gentleman kind of share a little insight.
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I guess it was an insight. Maybe it was AI could have been
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completely made-up. Here's what he said.
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He said a billionaire will fly an empty jet from one continent
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to another because an empty jet has no manifest.
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No people, no manifest, no manifest, no checkpoints, no
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customs, no tariffs, no taxes. So if you buy a $500,000 watch
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on a foreign continent, it's actually cheaper to put it on an
6:15
empty jet and fly at home than it is to wear at home and have
6:19
to pay customs and answer all the questions on it and then pay
6:22
duty on it and then pay income taxes on it when you get at
6:24
home. You can actually move it from
6:26
one place to another and avoid all that.
6:29
If you have the option of hiring an empty jet, well, that's one
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way to look at a problem. If I want to avoid the taxes,
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there are strategies. There are strategies for where
6:41
to put your money in investments so that you don't have to pay as
6:45
much in taxes as was said by a presidential candidate to
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another presidential candidate during a debate.
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I don't cheat on my taxes. I just use every loophole that's
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made available to me, just like your donors do.
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And if you didn't like it, you spent years in Congress, you
7:06
could have changed it, but you didn't.
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Well, that's a pretty indicative statement.
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But there's a, there's a truth here that I need you to
7:16
understand. There's something to be said for
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the number of commas in your bank account, the amount of
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money that you have on hand and the amount of money you have
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access to, whether that's the ability to get a loan or that's
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ability to go to the table and say, hey, I need some investors
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in this project, in this concept, in this cause.
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Tony Robbins has raised billions, if not trillions of
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dollars over the course of his lifetime.
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Some through investments, some through the multiple companies
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that he owns, some through the influence that he has.
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Because there are people with big money who look at the good
7:49
that Tony does in the world and they're like, I just want to put
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money into what you're doing. It's it's a feel good return on
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investment. I'm not looking to get a
7:57
paycheck back. I just know that what you're
8:00
going to do with this is worthwhile.
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There's several foundations and things of that nature and people
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with big money, they want to participate in those things.
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People with big money, they want to buy things that have a return
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on investment. As I started in my opening, I
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heard from a billionaire, if my money is not making babies, it's
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just being wasted. See, this is not about just the
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zeros at the end of your bank account.
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It's not about the number of commas in your bank account.
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It's about the relationship you have to money.
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Let me say that another way. It's about the relationship you
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have to the concept of wealth. Now, there are people who will
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say that the love of money is the root of all evil.
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That's the actual phrase. But it's not that money is evil.
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Money is a tool, kind of like leadership.
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When I was in the Congo, I remember being confronted with
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the idea of how do I express to these parliament leaders who
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predominantly speak French, that leadership is influenced,
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nothing more and nothing less. I walked to the front of the
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room with a knife and a spoon and a fork in my hand, and I
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said, which one is dangerous? My translator repeated my my
9:16
question. Of course, they all pointed to
9:19
the knife. So I took the knife and I threw
9:20
it on the ground and they all looked at me and they looked at
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the knife and they looked at me and they looked at the knife and
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the knife did nothing. I said, well obviously it's not
9:29
that one. So which of these two, the spoon
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or the fork is dangerous? Same response.
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Well, it must be the fork if it's not the knife.
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So I threw it on the ground next to the knife and guess what?
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It did absolutely nothing. And so then I looked at them and
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I said, with this spoon, I could feed you breakfast or gouge your
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eyeballs out. And yet the spoon, and I threw
9:55
it on the ground is no more harmless than the knife of the
9:57
fork. It's not about the tool.
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It's about who wields that tool. There are billionaires all over
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the world. There are billionaires who have
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great hearts, who do great things in the ways of medicine
10:12
and help feeding the homeless, building shelters, providing
10:16
medical care. I've met them.
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I've worked alongside them. Then there are billionaires who
10:22
want to use their money to influence world politics, to
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change the landscape of society and culture, to change
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ideologies. There's one particular
10:31
billionaire, I won't say his name, but you would probably
10:33
know it if you know anything about geopolitics, who honestly
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said I get a lot of pleasure out of watching an economy collapse
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and knowing that I did it? Search the quote, you'll find
10:46
out who I'm talking about. That's an exact quote from about
10:50
30 years ago. But his work is still being
10:53
replicated today. His money is not making babies
10:59
in that fashion, but it's definitely birthing ideas and
11:02
worldviews and changing economies, changing societies
11:07
around the world. That's his agenda.
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That's what he wants to invest in.
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It's his money, it's his outcome.
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That's the result he wants. Who's to say?
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The question is, are you in the place where you have money to
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make options available to do things that you believe are
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important? Are you in the place where money
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has you? Little statement for you here.
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This is from Tony Robbins. Money master the game.
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So on. See what page number is that?
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Page 49 Beginning of a chapter on page 49, he says quote Let's
11:52
face it, we're not about to earn our way to wealth.
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Huh. That's a mistake millions of
12:00
Americans make. We think that if we work harder,
12:02
smarter and longer, we'll achieve our financial dreams.
12:05
But our paycheck alone, no matter how big, isn't the
12:09
answer. Money master the game.
12:12
This is 7 simple steps to financial freedom.
12:15
And the main thing he's talking about is investments.
12:18
How do you make your money? Make babies?
12:22
This one. Success habits.
12:25
Millionaire success habits. This is from Dean Graciosi, one
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of Tony Robbins. Many, many business partners.
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He says even if I could teach a group of people how to sell $20
12:37
bills for 10 bucks, some of them would let what's between their
12:42
ears stop them from succeeding. Even with something so simple,
12:48
they could still talk themselves out of success and not even
12:51
realize they're self sabotaging. Because so many times fear is
12:58
the break to our momentum, slowing us down so much that
13:02
eventually we come to a complete stop.
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Look, I grew up in the world where what we thought about
13:08
money was the rich get rich, the poor go broke and it's the
13:12
richest fault. Who wants to be rich?
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I self sabotage myself over and over again.
13:18
When I worked in Fortune 50 America and I was knocking on
13:21
the door of 6 figures as a regular paycheck, I found ways
13:25
to cut myself off at the knees to prevent me from crossing that
13:28
barrier because I knew my family, my household would think
13:31
differently of me if I crossed that barrier, if I made it into
13:35
that 6 figure mark. Those are rich people.
13:38
That's a problem. Let me tell you something.
13:43
Those are not the rich people causing the problem.
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There are some elitists. There are some multibillionaires
13:52
bordering on trillionaires, the ones who kind of fight for that
13:55
top five slot in the world on a regular basis that in my
13:58
opinion, have world views and ideologies that are simply
14:01
harmful. They have an agenda about world
14:06
population and control through vaccines and other things like
14:11
that. That ideas that I don't agree
14:14
with, but they have the money. They get to make the rules.
14:17
They change politics, they change medical policies, they
14:20
change global inheritances through taxation or
14:24
confiscation. However you want to say that.
14:28
But see, the real truth is billionaire, millionaire,
14:34
wealthy. These are terms we throw around
14:36
as a tool of measurement. But what it's really not
14:41
measuring strictly is income, revenue, cash flow.
14:49
It's really not even measuring true wealth.
14:51
It's measuring the results for the things that you've invested
14:54
your money in and the return that you've got from it.
14:57
Some people inherit great wealth.
15:00
Some people inherit seed money and they have skill sets that
15:04
make it great wealth. And some people inherit what I
15:08
believe to be what I'm discovering to be even more
15:11
important. And that is the mindset that
15:15
says wealth is neither my objective nor my obstacle.
15:22
I'm not put on this planet just to gain a lot of money.
15:24
I'm not put on this planet to fight against a lot of money.
15:28
Money, like a knife, a spoon, a fork is just a tool and how you
15:34
deploy that tool, whether you feel like it's only here to pay
15:37
the bills, to choose between the electric bill, the water bill,
15:40
the the cell phone bill, and the tail light in my car.
15:43
If that's the only purpose of money, then it's just stress.
15:46
It's just something else to worry about.
15:48
It's a tool that keeps me in a bad health state because I spend
15:52
more time worrying about it. If, on the other hand, money is
15:55
a tool to build wealth, to be able to give things away, to do
15:59
good for others, then again, it's just a tool.
16:02
But if my attitude about money isn't right, if I don't have a
16:08
good, healthy relationship to what wealth is capable of, then
16:13
wealth is going to run for me. It will flee from you.
16:16
There are other great books. I mean, these are just a few
16:19
Devon Franklin success commandments.
16:23
Change your words, change your life.
16:27
The 10X rule. There's some really simple
16:29
principles in here. There's another one that I just
16:31
recently got about scaling that says it's easier to 10X your
16:34
life than it is to 2X. How is that possible?
16:38
It's about mindset. It's about how you look at
16:41
money. It's about how you look at the
16:43
people around you, the ones who have money and the ones who
16:45
don't. Should you pity the ones who
16:48
don't or invest in them? That's a choice you're going to
16:51
have to make. But you got to change your
16:52
mindset about money. How about this one?
16:54
The 9 figure mindset, 9 figures. Goodness, I just got past the
16:58
six. What about 7:00 and 8:00?
17:01
I got to go straight to 9 figure mindset.
17:03
Yeah. Because if you don't have the
17:04
mindset to deal with wealth, wealth will avoid you.
17:11
That sounds really weird, doesn't it?
17:12
Yeah, but that's not the only book that makes that claim.
17:15
I'm going to show you another one in a minute.
17:17
But money, greed and God, did you know that even in religion,
17:21
there are people who have a horrible mindset about money?
17:26
It's not about the amount of money they have in the bank.
17:28
It's about the kind of mind they have about the money.
17:32
That's a big problem. Think big, act bigger.
17:36
This guy has moved to billions of dollars, sold over 250
17:40
companies, I believe, moved more than $25 billion in assets.
17:46
If you think small, you never take the risk.
17:49
If you think small and you never take a risk, guess what?
17:52
Your money can't do? It can't reproduce itself.
17:54
How about this one, the step to step guide to lead children to
17:57
financial freedom? What if there was a way to teach
18:01
your kids to become millionaires?
18:03
It's about the mindset. It's about what do you think
18:06
about money? But let me tell you the biggest
18:09
challenge with all of that. It's not just what you think
18:12
about money, it's also how often.
18:20
It's not just what you think about money, it's also how often
18:25
see those things that you focus on, you tend to get more of.
18:30
And if you think about money as a problem, you're going to have
18:35
more problems. If you think about money as an
18:38
answer, you might not necessarily have an answer, but
18:43
you're definitely going to find more problems along the way
18:45
because money isn't the solution.
18:48
As my friend Bruce Carter says, money won't fix it.
18:51
How do we know? Well, like he said, Dean
18:54
Graziosi pointed out, if you could teach people to sell $20
18:57
bills for 10 bucks, they would still have a problem in their
19:00
mind because they just don't have a good relationship to
19:03
wealth. You've got to fix that, but
19:07
before you can do any of that, you've got to fix other key
19:09
relationships in your life. I've been listening to and it's
19:13
taking a while because the podcast is like almost 3 hours
19:17
long. A neurophysiologist in an
19:21
interview with Sean Ryan talking about all the ways that the
19:25
brain is impacted by our lifestyles.
19:29
And one of the things she points out is that one of the 14
19:32
indicators of Alzheimer's and mild cognitive impairment is a
19:40
lack of relationships. She said, you know, you, you see
19:44
people early on in, in Alzheimer's and they'll sleep
19:47
with their face toward the wall. They'll sit to eat with their
19:50
face toward the wall. They'll turn their back on
19:52
people that are around them and partially because they're
19:54
beginning to lose their memory. And so their relationship
19:57
becomes harder when they can't remember somebody's name or how
20:00
they know them or where they know them from.
20:01
And I, I get that. But she goes one step further
20:04
and says. That's not only a marker of the
20:07
beginning of the problem, it's also an exacerbation of the
20:13
problem. It's kind of like when you say,
20:16
well, I injured my knee, therefore I'm not going to run
20:17
this week or walk this week, or I'm not going to the gym because
20:20
my knee hurts. And so not going to the gym
20:23
allows the knee maybe to recover a little bit, but it also allows
20:26
the other muscles in the other joints to begin to atrophy,
20:31
according to this neuroscientist.
20:32
She says understand that the nerves and the brain cells and
20:40
the blood vessels and capillaries inside the brain
20:43
that are responsible for cognitive thought rely on you to
20:50
use them in order to stay healthy.
20:54
Meaning when you stop using that part of your brain that's
20:58
necessary for relationships, that part of your brain begins
21:01
to go to sleep and eventually it atrophies just like a limb if
21:06
you stayed in your chair too long.
21:09
Imagine mental bed sores. Emotional relational bed sores.
21:16
A place where this irritation becomes infected and eventually
21:22
just stops working. Blood flow doesn't go there.
21:24
Imagine having gangrene of your relationships.
21:27
It's kind of what she's talking about.
21:31
That's my own terminology, not hers.
21:34
But the idea that when you stop using it, you start losing it.
21:38
Look, if your relationship to money is a mess, if your
21:41
relationship to people is a mess, if your relationship to
21:45
you is a mess, the stories in your life will prove that out.
21:54
You will say and do and behave in ways that indicate this is a
21:59
problem, and the problem will expand and exacerbate.
22:04
And there are things in your life that you have to stop doing
22:08
now and start doing differently. Being a billionaire isn't going
22:12
to solve your problems. If you woke up tomorrow, you won
22:14
the lottery, and you had four extra commas in your bank
22:17
account. Money won't fix it until you
22:21
change your mind about money, about the tools, about the
22:24
resources, about the relationships around you that
22:26
matter. I remember talking to a guy in
22:31
Atlanta, GA. My wife and I were there to
22:32
speak for a marriage conference. He asked me for a few bucks and
22:38
I said if I give you a dollar, what are you going to do with
22:39
it? He said probably go buy a Taco
22:43
or a or a hamburger. I said, if I gave you 5, what
22:47
would you do then he said I'd probably buy 5 hamburgers
22:49
because there are people at our homeless camp that haven't eaten
22:51
in a couple of days. And I said, if I gave you 20, he
22:54
said I would definitely buy 20 burgers and take them all back
22:56
to the camp because there are a lot of people who could use a
22:59
good meal. And I said, if I gave you a
23:03
handful of seeds, what would you do with them?
23:07
He goes, well, I love to eat pumpkin seeds or, or even, you
23:11
know, sunflower seeds. I, I love to eat seeds.
23:14
I said if you planted those seeds and waited, you'd think
23:21
you'd have a different result than if you eat the seed.
23:25
I hope you see that metaphor as clearly as it struck me when
23:29
those words came out of my mouth.
23:30
How often do we, from a financial standpoint, from an
23:33
emotional and relational standpoint, how often do we eat
23:36
the seeds? We don't plant them.
23:37
We don't wait for the harvest. We don't wait for the six seeds
23:40
in that apple to become a tree that produces 50 apples or 5000
23:43
apples over its lifetime. We eat the seeds and then wonder
23:47
why we're still hungry. Sometimes the hardest thing
23:51
about money is you've got to step back and go.
23:53
I'm not going to spend it. I'm going to wait and invest it.
23:56
I'm going to plant it and let it bear fruit.
23:58
I'm going to let it do something else.
24:00
And in our relationships, it's the same problem.
24:02
If you have starving relationships, if your business
24:07
relationships, your personal relationships look like your
24:10
bank account, there's a reason because you've got to be a
24:16
better person. You've got to become someone
24:19
different to take your life to the next level.
24:23
And I'm going to say this as an absolute truth.
24:25
It doesn't matter if you've got 1-2 or 15 commas in your bank
24:29
account right now, if you're not the kind of person people want
24:32
to stay around, that money will flee from you.
24:39
Just look it up. Maybe you're leadership Bible
24:43
isn't as well worn his mind. This one's had a rough life.
24:47
The law of intuition from John Maxwell's leadership Bible, he
24:54
says. Do you ever feel as though you
24:55
need a therapist? Then Psalm 37 is for you.
24:59
David writes as a counselor, providing wise steps to take as
25:04
you face crisis decisions. Whenever you feel the pressure
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of competition in the market than compulsion to perform or to
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compare your lot with other leaders, pause and remember
25:17
these words. David brings eternal perspective
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and long term vision that prevents mistakes and short term
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decisions. Trust in the Lord and do good.
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Do what's right and despite do what's right despite what others
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do. Cultivate faithfulness and don't
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move too quickly. Don't rush anything.
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Prioritize God and His values. He will reward and satisfy you
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in the end. Commit your plans to Him and
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trust Him. The results are in His hands.
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Be quiet and patient. Perspective comes when we grow
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still and think. Don't fret or compare.
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Such anxiety gives bad motivation.
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Refuse to get angry at your competition.
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Anger does not bring the results you desire.
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Put your hope in the Lord. Ultimately, He will guide you
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and use your decision. Listen, there are a whole lot of
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people out there who feel like if I can just earn the next
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paycheck, if I can find a way to hustle a little more, if I can
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put in a little more effort, do a little more something.
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The doing is not the end game. The doing is not the solution to
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the problem. More hustle, more manipulation,
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more sales closes. Eventually those things build
26:30
your business, but they won't build your business until you
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build you. Ask me how I know if you want to
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reach that status of wealth in your life, however many commas
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that represents to you, is it 6? Is it 9?
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How many commas do you need in your life before you're going to
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be happy? The answer is it doesn't matter
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if there's one or there's 9, until you're happy with you,
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until you can look in the mirror and go, I kind of like you.
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Until the story that you tell in the mirror is consistent with
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the story you tell in the media, wealth is going to elude you.
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You've got to get that story right.
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You've got to be honest with yourself.
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You got to improve yourself. You got to build on those
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relationships and never stop doing it.
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Relationship building, it's like exercise.
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There's never a time to quit and it's always too late to start.
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So start now. I'm Jay Lauren Norris with
27:30
leading leaders podcast for Tell it like it is TV.
27:33
Have a blessed day. Think storytellings just for
27:42
bedtime. Nah, it's the secret sauce for
27:44
business magic. Stuck in a rut with bland
27:47
pitches and yawning clients? Enter.
27:49
Boost your business with Story Power, Six weeks of epic
27:53
storytelling training. It's like levelling up in a
27:55
video game, but for your career. Master the art of narrative and
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watch connections blossom like a viral TikTok.
28:03
Simple, impactful and game changing.
28:05
Ready to transform your biz vibes?
28:07
Dive in now and make storytelling your superpower.
28:11
This six weeks guided program is specifically designed for those
28:15
people who say, I know I need to tell stories, I need to tell
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better stories because the ones I have are boring or they're not
28:21
getting across or as John Maxwell says, everyone
28:24
communicates And well, if you connect now as a participant in
28:28
this course, what I would really love to know from you, put it in
28:31
the discussion on the course. If you're already registered
28:33
online, send me a chat, send me Adm, send me a text, send me an
28:37
e-mail. I'd really love to know what you
28:40
hope to get out of this course. I can tell you what we're going
28:43
to discuss and I can tell you what I plan to teach and train
28:46
you on, and I can tell you even what we plan to discuss each
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week on the calls for the next six weeks.
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I'm going to go over all of that for you in just a moment.
28:55
I can also tell you that my clients who get the greatest
28:58
success are the ones who apply the story power process to their
29:02
business development to increase their impact, their influence,
29:05
and their income. Now, the story power process
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includes story mining, story selection, story qualification,
29:13
story crafting, connecting with your audience, and leading the
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narrative. And if you leave any one of
29:19
those parts out, you're going to find that or you're just not as
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effective as you want to be. You're not going to grow your
29:24
business to the same level. You're not going to lead with
29:26
impact and influence like you hoped to.
29:29
I can also tell you that the people who apply these things,
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well, they're not failing in their business.
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The reason a lot of people fail in their business is they
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continue to fail to connect the solution they offer with the
29:43
problem that their clients have. The pain in the solution never
29:47
come together, and a lot of that failure is because they're not
29:52
clearly articulating how their solution solves someone else's
29:56
problem. It comes down to a question,
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something like this. Who do you help and how?
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Yes, that's one of the first things we're going to discuss
30:06
over the next six weeks of booster business with Story
30:09
Power.